My Screen Mobile, Inc. is a technology company. The Company’s technology is an application for direct permission and incentive-based advertising to mobile telephones. The Company’s application allows mobile operators to deliver communications, including advertisements, to their subscribers at the end of each telephone call or upon sending a text message and rewards mobile subscribers for receiving and viewing such communications. The Company delivers, full-screen image based advertisements to mobile devices that employ certain operating systems with which its image display technology is currently compatible, such as Blackberry, Windows Mobile, Symbian, Palm, RIM, Android, Java phones and also to devices that do not operate on operating systems that are compatible with its image display technology. The Company also has a proprietary online advertisement management system enabling advertisers to target categories of users grouped according to one or more common demographics.