LookSmart Group, Inc. operates in a programmatic online advertising ecosystem serving ads that target user queries on partner sites. The Company offers search advertising customers targeted search via a monitored search advertising distribution network using its AdCenter platform technology. Its search advertising network includes publishers and search advertising customers, including intermediaries and direct advertising customers and their agencies as well as self-service customers in the United States and certain other countries. It also offers advertisers the ability to buy graphical display advertising. Its trading desk personnel utilize DSP technology and licensed data from third party providers to buy targeted advertising on a real-time bid basis. Under its Clickable and Syncapse brands, it allows customers to manage paid, owned and earned media by providing a suite of solutions for social media marketers that include publishing, monitoring, data storage and analytics.