Zedge, Inc. specializes in digital marketplaces and interactive games. Its ecosystem of product offerings includes the Zedge Marketplace, a freemium marketplace offering mobile phone wallpapers, video wallpapers, ringtones, notification sounds; and pAInt, a generative artificial intelligence (AI) image maker; GuruShots, a skill-based photo challenge game, and Emojipedia. Its platform allows creators to upload content to its marketplace and avail it to its users either for free or, via Zedge Premium, the section of its marketplace where it offers premium content for purchase. Its users utilize the content to personalize their phones and express their individuality. Its pAInt product uses AI to create images from text descriptions. GuruShots utilizes a Free-to-Play business model and generates revenue through in-app purchases of virtual currency. Players can use this currency to unlock competitions or gain an edge by purchasing resources and participating in additional gameplay.