French watchdog rejects requests to suspend Apple’s App Tracking Transparency feature

Reuters · 03/17/2021 08:59
French watchdog rejects requests to suspend Apple’s App Tracking Transparency feature

- France's antitrust watchdog on Wednesday rejected a request by online advertising lobbying groups that Apple AAPL.O suspend its App Tracking Transparency feature.

The ruling marked the first antitrust decision of its kind in Europe.

It could have repercussions worldwide for the U.S. tech giant, which portrays itself as a defender of data privacy rights but faces criticism from Facebook FB.O, app developers and startups whose business models rely on the use of advertising tracking.


(Reporting by Mathieu Rosemain; editing by John Stonestreet)

((Mathieu.Rosemain@thomsonreuters.com; +33 1 8098 1239; Reuters Messaging: mathieu.rosemain.thomsonreuters.com@reuters.net; Twitter: https://twitter.com/MathieuRosemain))