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Ad man Sorrell eyes roaring recovery, more deals

· 03/16/2021 07:23
Ad man Sorrell eyes roaring recovery, more deals

- Martin Sorrell, the world's most famous advertising executive, expects global economies to roar back to life as they recover from the pandemic over the next two years, but is worried about what comes next.

"The drum beat in our daily meetings is getting louder and louder and louder, things are flying," the executive chairman of digital advertising company s4 Capital SFOR.L told Reuters, adding that tech and healthcare were leading the charge.

He said he expected his firm to be at the "north end" of the market's estimates of 15 to 20% like-for-like gross profit growth for last year, and is eyeing more deals, including a small content one.

He also said that ideally S4 would one day agree a transformational deal where it inserts itself into a bigger company that is then run together. He suggested the digital transformation company Globant GLOB.N as an ideal partner.

(Reporting by Paul Sandle and Kate Holton, editing by Louise Heavens)

((kate.holton@thomsonreuters.com; 0044 207 542 8560; Reuters Messaging: kate.holton.thomsonreuters.com@reuters.net))