Italy's advertising spending to grow 4% this year - trade group exec

MILAN, March 16 (Reuters) - Total advertising spending in Italy is expected to rise by 4% this year after dropping in 2020 due to the coronavirus crisis, the chairman of the national advertising trade group UPA said on Tuesday in an interview with Rtl radio.

The amount of money spent in advertising in Italy fell 11% to 7.8 billion euros ($9.30 billion) last year, according to research firm Nielsen.

(Reporting by Claudia Cristoferi, writing by Elvira PollinaM editing by Giulia Segreti)

((elvira.pollina@thomsonreuters.com;))