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Aurora Mobile Shares Soar on Partnership with Kuaishou

· 02/05/2021 05:16

10:12 AM EST, 02/05/2021 (MT Newswires) -- Aurora Mobile Limited (JG) shares were up 74% in morning trading after the Chinese mobile developer service provider signed a partnership deal with Kuaishou Technology, a short video content community and social platform, to improve advertising monetization efficiency.

Financial terms were not disclosed.

The company said it will use its artificial intelligence and analysis technologies to allow Kuaishou to help brands and advertisers target potential customers, enhance ad conversion rates, and cut costs. The deal includes a revenue share agreement based on ad revenues allocated to Kuaishou if the labels provided by Aurora Mobile are used by advertisers on the platform.

Price: 6.92, Change: +2.94, Percent Change: +73.87