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DJ Call of Duty Still a Big Seller for Activision Blizzard -- Market Talk

· 02/04/2021 17:02

17:02 ET - Sales of Activision Blizzard's "Call of Duty" rose 40% in 2020 from the year prior, while "Call of Duty: Mobile," a free-to-play game, generated double-digit growth in net bookings in 4Q from the year-earlier period. Looking ahead, many of Activision Blizzard's other franchises will go in the same direction as "Call of Duty" by adding free-to-play entry points across consoles, PCs and mobile devices, the company's longtime chief executive, Bobby Kotick, tells the WSJ. "A big part of what we want to do is grow our reach," he says. "Our stated goal is from 400 million to 1 billion players. There's only one way to do that--you have to be free and accessible." Shares are up 5% after-hours. (sarah.needleman@wsj.com; @saraheneedleman)

(END) Dow Jones Newswires

February 04, 2021 17:02 ET (22:02 GMT)

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