Market Chatter: Puig, CVC Reportedly Among Potential Buyers of Parfums de Marly

MT Newswires · 2d ago
07:43 AM EDT, 10/28/2026 (MT Newswires) -- Advent International is exploring a sale of French luxury fragrance company Parfums de Marly and is in talks with several suitors, Reuters reported Wednesday, citing two people familiar with the matter. The interested parties include Spanish beauty company Puig (PUIG.MC) and private equity groups CVC Capital Partners (CVC.AS) and Cinven, according to the report. The potential deal could value Parfums de Marly at below 2 billion euros. Advent, a US-based private equity investor, acquired the luxury fragrance company in 2023. Cinven declined to comment, while CVC, Puig and Parfums de Marly did not immediately respond to requests for comment from MT Newswires. (Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)