According to Huatai Securities Research Report, the 2026 CTE China Toy Fair & Trendy Toy Fair was held in Shanghai on October 21-23. They visited the booths of many leading trendy toy companies, focusing on brand overseas, category expansion, and brand building progress. Core findings include: 1. Demand in the European and American markets for various trendy toy categories has the potential to accelerate growth. Many brands “rub their hands”, and the combination of world-renowned authorized IP+ Chinese creativity and quality has broad potential; 2. The domestic market is digesting a high base, K-shaped price differentiation, refinement of experience+marketing+channel operation, and the integration of leading companies to benefit from long-tail enterprises; 3. Categories have further broken through to high-end and adulthood to help build brand mentality. Optimistic about the prospects for domestic trendy toys to continue to open up the global market, the progress of authorized IP toys going overseas in 2027-28 is worth focusing on.

According to Huatai Securities Research Report, the 2026 CTE China Toy Fair & Trendy Toy Fair was held in Shanghai on October 21-23. They visited the booths of many leading trendy toy companies, focusing on brand overseas, category expansion, and brand building progress. Core findings include: 1. Demand in the European and American markets for various trendy toy categories has the potential to accelerate growth. Many brands “rub their hands”, and the combination of world-renowned authorized IP+ Chinese creativity and quality has broad potential; 2. The domestic market is digesting a high base, K-shaped price differentiation, refinement of experience+marketing+channel operation, and the integration of leading companies to benefit from long-tail enterprises; 3. Categories have further broken through to high-end and adulthood to help build brand mentality. Optimistic about the prospects for domestic trendy toys to continue to open up the global market, the progress of authorized IP toys going overseas in 2027-28 is worth focusing on.