Qiaqia Foods recently stated in an online conference that e-commerce channels are currently losing a bit, and the company will enrich its product portfolio, develop new products that are separated from offline, and improve the overall quality of e-commerce operations. Offline channels will combine the characteristics of each channel segment to optimize product pricing and raise the overall level of gross margin and net margin. The company hopes for diversified and balanced channel development, actively lay out new channels such as instant retail, member stores, fresh snacks, etc., and adopt differentiated channel strategies for supermarkets, KA, convenience stores, etc., to increase market share and single store sales.

Zhitongcaijing · 2d ago
Qiaqia Foods recently stated in an online conference that e-commerce channels are currently losing a bit, and the company will enrich its product portfolio, develop new products that are separated from offline, and improve the overall quality of e-commerce operations. Offline channels will combine the characteristics of each channel segment to optimize product pricing and raise the overall level of gross margin and net margin. The company hopes for diversified and balanced channel development, actively lay out new channels such as instant retail, member stores, fresh snacks, etc., and adopt differentiated channel strategies for supermarkets, KA, convenience stores, etc., to increase market share and single store sales.