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Academy Sports And Outdoors (ASO) Following HYROX Deal Looks Near Fair Value

Simply Wall St · 2d ago

Academy Sports and Outdoors (ASO) is leaning into the fitness competition trend by signing a multiyear partnership with HYROX North America and securing title sponsorship for the Houston race in 2027.

Recent trading reflects that investors are still willing to pay up for Academy Sports and Outdoors, with the share price at $60.33 after a 30-day share price return of 24.88% and a 90-day share price return of 29.52%, building short term momentum on top of a 1-year total shareholder return of 27.91%.

Scan beyond Academy Sports and Outdoors and size up other retailers riding consumer fitness and outdoor trends with our hand picked 21 high quality undiscovered gems in this space.

After a sharp move to $60.33 and a price target of $60.89, Academy Sports and Outdoors now trades tight to analyst views, while screens imply a much wider upside band. Where does fair value really sit in that gap?

Most Popular Narrative: 1% Overvalued

The most followed narrative pegs Academy Sports and Outdoors at a fair value of $59.50, slightly below the recent $60.33 close, which leaves only a narrow valuation gap for investors to debate.

Acceleration in Academy Sports and Outdoors e-commerce, with double-digit growth and rising penetration plus expanded same-day delivery through DoorDash, Uber Eats and Instacart and the move to AI-based site search, positions the company to capture a larger share of online sporting goods spending and support future revenue and earnings growth.

See why 22 investors see Academy Sports and Outdoors as 1% overvalued.

Result: Fair Value of $59.50 (OVERVALUED)

Still, heavier promotions and softer trips from lower income shoppers could pressure Academy Sports and Outdoors traffic and pricing power if those trends deepen from here.

Find out about the key risks to this Academy Sports and Outdoors narrative.

Another View: What The P/E Says About Academy Sports and Outdoors

Analyst narratives call Academy Sports and Outdoors roughly fairly priced, yet the trading multiples tell a different story. The current P/E of 9.4x sits well below both the peer average of 14.7x and an estimated fair ratio of 13x, which points to a sizeable valuation gap investors need to judge for themselves.

To see how the numbers stack up beyond this quick comparison, take a closer look at our valuation breakdown with the See what the numbers say about this price — find out in our valuation breakdown..

Here is how Academy Sports and Outdoors compares against the wider specialty retail group on this metric, using our latest snapshot of relative pricing and earnings strength.

NasdaqGS:ASO P/E Ratio as at Oct 2026
NasdaqGS:ASO P/E Ratio as at Oct 2026

Next Steps

If this mix of tight pricing and split sentiment on Academy Sports and Outdoors has you curious, consider moving quickly to review the full picture and weigh the 3 key rewards and 1 important warning sign.

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