According to data from Lotu Technology, in the third quarter of 2026, China's omni-channel sales of learning tablets were 1.25 million units, down 30.8% year on year; sales were 4.5 billion yuan, down 17.1% year on year. The decline in sales volume was significantly greater than sales, and the market continued to shift to medium- and high-priced products. In online channels, the 3,000-3,999 yuan price segment accounted for 31.3% of sales, an increase of 17.7 percentage points over the previous year. Homework Help, iFLYTEK, and Little Ape together accounted for 82% of sales, an increase of 6.7 percentage points over the previous year.

Zhitongcaijing · 3d ago
According to data from Lotu Technology, in the third quarter of 2026, China's omni-channel sales of learning tablets were 1.25 million units, down 30.8% year on year; sales were 4.5 billion yuan, down 17.1% year on year. The decline in sales volume was significantly greater than sales, and the market continued to shift to medium- and high-priced products. In online channels, the 3,000-3,999 yuan price segment accounted for 31.3% of sales, an increase of 17.7 percentage points over the previous year. Homework Help, iFLYTEK, and Little Ape together accounted for 82% of sales, an increase of 6.7 percentage points over the previous year.