The reporter recently learned from industry research that several insurance companies have launched “good start” activities one after another, but overall, most companies started after November, which is later than last year. In terms of products and services, this year's “good start” campaign for insurers has a new style of play, and overseas asset investment has become an important gripper for insurers to attract customers. Industry insiders believe that insurers can compete for overseas investment capabilities, which is not only beneficial to helping customers allocate global assets, but also to promoting insurance product sales in a low interest rate environment. However, consumers should distinguish the relationship between insurance companies' asset allocation strategies and purchasing insurance products themselves. Allocating overseas assets does not necessarily mean that they will be able to obtain high returns.

The reporter recently learned from industry research that several insurance companies have launched “good start” activities one after another, but overall, most companies started after November, which is later than last year. In terms of products and services, this year's “good start” campaign for insurers has a new style of play, and overseas asset investment has become an important gripper for insurers to attract customers. Industry insiders believe that insurers can compete for overseas investment capabilities, which is not only beneficial to helping customers allocate global assets, but also to promoting insurance product sales in a low interest rate environment. However, consumers should distinguish the relationship between insurance companies' asset allocation strategies and purchasing insurance products themselves. Allocating overseas assets does not necessarily mean that they will be able to obtain high returns.