e.l.f. Beauty vs. Monster Beverage: Here's What Their Revenue Trends Tell Investors About These High-Growth Consumer Companies
Key Points
Monster Beverage produces a larger absolute revenue figure across the past eight quarters, although e.l.f. Beauty displays a faster trajectory of relative growth.
Over the last eight quarters, both companies demonstrated an upward revenue trajectory, with e.l.f. Beauty experiencing more quarter-over-quarter volatility compared to the steady sequential gains of Monster Beverage.
Investors should watch whether the smaller company can sustain its elevated growth pace or if the absolute revenue gap between the two companies will begin to widen in upcoming periods.
e.l.f. Beauty: Delivering Fast Recent Revenue Growth
e.l.f. Beauty (NYSE:ELF) generates revenue by selling cosmetics and skincare products directly to consumers and through worldwide retail partners.
It expanded its retail presence in Brazil and launched a body care collection, while navigating a securities class action lawsuit regarding past statements about inventory levels.
Monster Beverage: Maintaining Steady Upward Revenue Gains
Monster Beverage (NASDAQ:MNST) earns its revenue by marketing and distributing a wide portfolio of energy drinks globally.
It recently announced the upcoming resignation of a regional chief executive, and it filed a lawsuit in India regarding regulatory restrictions on product labeling.
Why Revenue Matters for Investors
Revenue serves as a baseline indicator of core business scale and customer demand before expenses. It reveals whether a company is successfully attracting customers and growing its overall business volume over time.
e.l.f. Beauty vs. Monster Beverage Revenue over the last 8 quarters.
Quarterly Revenue Trends for e.l.f. Beauty and Monster Beverage
| Calendar quarter | e.l.f. Beauty Revenue | Monster Beverage Revenue |
|---|---|---|
| Q3 2024 | $301.1 million (quarter ended Sept. 30, 2024) | $1.9 billion (quarter ended Sept. 30, 2024) |
| Q4 2024 | $355.3 million (quarter ended Dec. 31, 2024) | $1.8 billion (quarter ended Dec. 31, 2024) |
| Q1 2025 | $332.6 million (quarter ended March 31, 2025) | $1.9 billion (quarter ended March 31, 2025) |
| Q2 2025 | $353.7 million (quarter ended June 30, 2025) | $2.1 billion (quarter ended June 30, 2025) |
| Q3 2025 | $343.9 million (quarter ended Sept. 30, 2025) | $2.2 billion (quarter ended Sept. 30, 2025) |
| Q4 2025 | $489.5 million (quarter ended Dec. 31, 2025) | $2.1 billion (quarter ended Dec. 31, 2025) |
| Q1 2026 | $449.3 million (quarter ended March 31, 2026) | $2.4 billion (quarter ended March 31, 2026) |
| Q2 2026 | $479.4 million (quarter ended June 30, 2026) | $2.5 billion (quarter ended June 30, 2026) |
Data source: Financial Modeling Prep. Data as of Oct. 13, 2026.
Foolish Take
A look at the revenue trends between e.l.f. Beauty and Monster Beverage shows the former boasts ultra-high-growth driven by digital-first trend loops and aggressive market share acquisition. The latter's steadier year-over-year sales climb comes from its established, globally-scaled moat anchored by resilient pricing power and structural international adoption.
e.l.f. Beauty's trend marks seven continuous years of revenue expansion, with an average of more than 20% growth per quarter. It expects that trajectory to extend into its 2027 fiscal year, which ends March 31, 2027, as management forecasts a net sales increase between 18% to 20%. This demonstrates the cosmetics giant continues to eat at the market share of its competition through its value-driven prestige cosmetics model.
Monster Beverage hit a sales milestone in the second quarter, reaching $2.5 billion for the first time. This illustrates its resilience in the beverage industry amid persistent inflation, and the power of an established global distribution network. Its international business is the key growth driver. This segment experienced 35% year-over-year sales growth in Q2, and now comprises 46% of total revenue.
Robert Izquierdo has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Monster Beverage. The Motley Fool recommends e.l.f. Beauty. The Motley Fool has a disclosure policy.