The Bottom Line on Dividend ETFs: Why SCHD Wins on Efficiency and Income
Key Points
Schwab U.S. Dividend Equity ETF offers a significantly lower expense ratio and higher trailing yield than ProShares - S&P 500 Dividend Aristocrats® ETF.
ProShares - S&P 500 Dividend Aristocrats® ETF focuses on companies with 25-plus years of dividend growth, while Schwab U.S. Dividend Equity ETF screens for fundamental quality and cash flow.
Schwab U.S. Dividend Equity ETF has demonstrated stronger 1-year total returns and a slightly shallower maximum drawdown over the last five years.
Comparing ProShares-S&P 500 Dividend Aristocrats® ETF (NYSEMKT:NOBL) and Schwab U.S. Dividend Equity ETF (NYSEMKT:SCHD) reveals distinct approaches to income, with the former prioritizing long-term payout consistency and the latter focusing on high-quality yield.
Investors seeking reliable income often gravitate toward these two funds. While both emphasize dividend-paying companies, they use different screens; NOBL tracks companies with decades of consecutive dividend increases, whereas SCHD filters for fundamental strength and sustainable payouts at a significantly lower cost.
Snapshot (cost & size)
| Metric | SCHD | NOBL |
|---|---|---|
| Issuer | Schwab | ProShares |
| Share price | $34.10 (as of 2026-10-15) | $56.86 (as of 2026-10-15) |
| Expense ratio | 0.06% | 0.35% |
| 1-yr return (as of Oct. 15, 2026) | 31.8% | 13.6% |
| Dividend yield | 3.1% | 2.1% |
| Beta | 0.69 | 0.74 |
| AUM | $114.1 billion | $11.5 billion |
| Beta measures price volatility relative to the S&P 500; beta is calculated from monthly returns over the available fund history (up to five years). The 1-yr return represents total return over the trailing 12 months. Dividend yield is the trailing-12-month distribution yield. |
The Schwab fund is notably more affordable, sporting an expense ratio of 0.06% compared to 0.35% for the ProShares fund. Additionally, the Schwab fund offers a higher payout with a more substantial trailing dividend yield.
Performance & risk comparison
| Metric | SCHD | NOBL |
|---|---|---|
| Max drawdown (5 yr) | (16.8%) | (17.9%) |
| Growth of $1,000 over 5 years (total return) | $1,588 | $1,373 |
What's inside
ProShares-S&P 500 Dividend Aristocrats® ETF concentrates on companies that have increased dividends for at least 25 consecutive years. It holds 71 positions, led by Consumer Defensive at 23%, Industrials at 20%, and Financial Services at 13%. Its largest positions include Becton, Dickinson And Co (NYSE:BDX) at 1.81%, FactSet Research Systems (NYSE:FDS) at 1.76%, and Automatic Data Processing (NASDAQ:ADP) at 1.68%. The fund was launched in 2013. ProShares-S&P 500 Dividend Aristocrats® ETF has paid $1.17 per share over the trailing 12 months, which, on its recent ~$56.86 share price, works out to a 2.1% yield.
Schwab U.S. Dividend Equity ETF tracks the Dow Jones U.S. Dividend 100 Index, screening for financial strength and yield sustainability. It holds 102 stocks, concentrated in Consumer Defensive (20%), Healthcare (19%), and Technology (16%). Its top holdings include Texas Instruments (NASDAQ:TXN) at 4.54%, Procter & Gamble (NYSE:PG) at 4.37%, and Chevron (NYSE:CVX) at 4.32%. The fund was launched in 2011. Schwab U.S. Dividend Equity ETF has paid $1.05 per share over the trailing 12 months, which, on its recent ~$34.10 share price, works out to a 3.1% yield.
For more guidance on ETF investing, check out the full guide at this link.
Which looks like the better buy
When comparing the ProShares-S&P 500 Dividend Aristocrats® ETF (NOBL) and the Schwab U.S. Dividend Equity ETF (SCHD), investors should consider several key factors. Let's see what they tell us about each fund.
First, we should examine each fund's strategy. NOBL focuses on companies that have raised their dividends for at least 25 years running. The fund holds about 70 stocks and is equally weighted. SCHD, on the other hand, screens for stocks with high dividend yields and strong fundamentals. It holds about 100 stocks.
Two other important factors are historical performance and income potential. Over the last five years, SCHD has delivered a better overall performance. SCHD has generated a total return of 60%, equating to a compound annual growth rate of 9.8%. NOBL, by contrast, has delivered a total return of 38%, with a 6.6% CAGR. As for income potential, SCHD's 3.1% dividend yield tops NOBL's 2.1% dividend yield.
One final factor to weigh is cost. Once again, SCHD has an edge. It has an expense ratio of 0.06%, while NOBL's is 0.35%. To put that in context, if a person were to buy $10,000 of each ETF, they should expect to pay $6 in annual fees for their SCHD shares but $35 in annual fees for their NOBL shares.
In summary, NOBL and SCHD are both ETFs focused on dividend stocks, yet there are big differences between them. For most income-oriented or cost-conscious investors, SCHD is the clear choice. Its lower fees and higher dividend yield give it a leg up on NOBL.
Jake Lerch has positions in Procter & Gamble. The Motley Fool has positions in and recommends Chevron, FactSet Research Systems, ProShares S&P 500 Dividend Aristocrats ETF, and Texas Instruments. The Motley Fool has a disclosure policy.