In the fast-paced and cutthroat world of business, conducting thorough company analysis is essential for investors and industry experts. In this article, we will undertake a comprehensive industry comparison, evaluating Airbnb (NASDAQ:ABNB) in comparison to its major competitors within the Hotels, Restaurants & Leisure industry. By analyzing crucial financial metrics, market position, and growth potential, our objective is to provide valuable insights for investors and offer a deeper understanding of company's performance in the industry.
Airbnb is the world's largest online alternative accommodation travel agency; it also offers booking services for boutique hotels, experiences, and hotel-like services. Airbnb's platform offers over 9 million active accommodation listings. Listings from the company's 5 million-plus hosts are spread over almost every country in the world. In 2025, 42% of revenue was from North America, 39% from Europe, the Middle East, and Africa, 10% from Latin America, and 9% from Asia-Pacific. Transaction fees for online bookings account for all its revenue.
| Company | P/E | P/B | P/S | ROE | EBITDA (in billions) | Gross Profit (in billions) | Revenue Growth |
|---|---|---|---|---|---|---|---|
| Airbnb Inc | 40.06 | 13.26 | 8.13 | 10.57% | $0.93 | $2.98 | 16.54% |
| Royal Caribbean Group | 17.42 | 7.37 | 4.10 | 11.25% | $1.85 | $2.29 | 6.48% |
| Viking Holdings Ltd | 27.92 | 23.10 | 5.40 | 44.1% | $0.76 | $1.0 | 16.49% |
| Expedia Group Inc | 18.35 | 28.97 | 2.35 | 98.38% | $1.32 | $3.91 | 13.97% |
| Carnival Corporation Ltd | 11.65 | 2.51 | 1.33 | 14.14% | $2.98 | $3.81 | 3.46% |
| Hyatt Hotels Corp | 212.28 | 4.90 | 2.28 | 3.37% | $0.33 | $0.39 | 1.16% |
| Norwegian Cruise Line Holdings Ltd | 9.24 | 2.72 | 0.73 | 8.89% | $0.69 | $1.05 | 4.89% |
| Choice Hotels International Inc | 15.53 | 34.71 | 3.12 | 45.84% | $0.13 | $0.22 | 3.36% |
| Hilton Grand Vacations Inc | 20.05 | 2.49 | 0.57 | 1.04% | $0.16 | $0.35 | 7.27% |
| Average | 41.55 | 13.35 | 2.48 | 28.38% | $1.03 | $1.63 | 7.13% |
Through a detailed examination of Airbnb, we can deduce the following trends:
At 40.06, the stock's Price to Earnings ratio is 0.96x less than the industry average, suggesting favorable growth potential.
With a Price to Book ratio of 13.26, significantly falling below the industry average by 0.99x, it suggests undervaluation and the possibility of untapped growth prospects.
The Price to Sales ratio of 8.13, which is 3.28x the industry average, suggests the stock could potentially be overvalued in relation to its sales performance compared to its peers.
The company has a lower Return on Equity (ROE) of 10.57%, which is 17.81% below the industry average. This indicates potential inefficiency in utilizing equity to generate profits, which could be attributed to various factors.
The Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of $930 Million is 0.9x below the industry average, suggesting potential lower profitability or financial challenges.
With higher gross profit of $2.98 Billion, which indicates 1.83x above the industry average, the company demonstrates stronger profitability and higher earnings from its core operations.
The company's revenue growth of 16.54% is notably higher compared to the industry average of 7.13%, showcasing exceptional sales performance and strong demand for its products or services.

The debt-to-equity (D/E) ratio gauges the extent to which a company has financed its operations through debt relative to equity.
Considering the debt-to-equity ratio in industry comparisons allows for a concise evaluation of a company's financial health and risk profile, aiding in informed decision-making.
When evaluating Airbnb alongside its top 4 peers in terms of the Debt-to-Equity ratio, the following insights arise:
In terms of the debt-to-equity ratio, Airbnb has a lower level of debt compared to its top 4 peers, indicating a stronger financial position.
This implies that the company relies less on debt financing and has a more favorable balance between debt and equity with a lower debt-to-equity ratio of 0.32.
For Airbnb, the PE and PB ratios are low compared to peers in the Hotels, Restaurants & Leisure industry, indicating potential undervaluation. However, the high PS ratio suggests that investors are willing to pay a premium for each dollar of Airbnb's revenue. In terms of ROE and EBITDA, Airbnb lags behind its industry peers, reflecting lower profitability and operational efficiency. On the positive side, Airbnb's high gross profit and revenue growth outperform industry standards, highlighting strong financial performance and growth potential.
This article was generated by Benzinga's automated content engine and reviewed by an editor.