Apple (AAPL.US) officially announced that it will hold a new product launch next week, and the first touchscreen MacBook Pro is expected to be unveiled

The Zhitong Finance App learned that Apple (AAPL.US) confirmed on Monday that it will hold a new product launch in Los Angeles on October 28 at 13:00 EST (October 29, 1:00 Beijing time). It is expected to launch the company's first MacBook Pro equipped with a touch screen, marking a major shift in the way Apple products are designed and interacted with Mac products. In addition, the new entry-level MacBook Pro, upgraded iMac, and next-generation iPad mini are also expected to be unveiled at this event.

The theme of the press conference was “Pro and Tell,” echoing the upcoming MacBook Pro product line. According to previous media reports, Apple plans to launch a variety of new Mac and iPad products at the event. Among them, the one that received the most attention was the MacBook Pro, which added touch screen functionality for the first time.

For a long time, Apple has insisted on positioning Macs and iPads as different product categories, believing that traditional laptops and touch tablets should use different methods of interaction. Therefore, the launch of the first touchscreen MacBook Pro will mean that Apple has changed its position of not wanting to combine the two product experiences for many years. According to reports, the new touchscreen MacBook Pro is expected to use an OLED display for the first time, providing a sharper display effect compared to existing screens. At the same time, the new device will also introduce an iPhone-like “Dynamic Island” (Dynamic Island) interactive interface. Both of these features will first appear on Mac products.

In terms of processor, the new touchscreen MacBook Pro is expected to be equipped with M5 Pro and M5 Max chips, using the same chip series as the current MacBook Pro launched in March this year. The addition of touch screens, OLED display technology, and Smart Island will be the main highlights of this product update.

In addition to the high-end MacBook Pro, Apple is also planning to launch a new entry-level MacBook Pro equipped with an M6 chip, as well as an updated iMac. In addition, a new generation of iPad mini is expected to be unveiled, and one of its main upgrades is the use of a screen with a sharper display.

This new product launch is only a few weeks away from Apple's recent series of product updates. Previously, Apple had successively launched HomeView, second-generation HomePod Mini, and upgraded Apple TV set-top boxes to further expand its smart home and entertainment device product line. Meanwhile, Apple's first folding screen iPhone Duo will officially go on sale this Friday, making it another important product release for the company recently.

According to media reports on Sunday, Apple retail stores are preparing to start selling a new batch of products on November 6 (Friday). This means that some of the new products released on October 28 may be officially launched soon after the press conference, but the specific product launch dates are yet to be confirmed by Apple.

For Apple, the launch of the touchscreen MacBook Pro is not only a hardware upgrade, but may also change the future development direction of Mac products. With the combination of touch operation and traditional keyboard and trackpad interaction methods, Apple is expected to further expand Mac usage scenarios and strengthen the experience connection between its different devices.

In the context of the recent intensive launch of smart home devices, folding screen phones, and new Mac products, next week's press conference will be an important window for the market to observe the pace of innovation in Apple products and high-end hardware strategies.