Zhitong Finance App learned that according to preliminary data from Counterpoint Research's market monitoring service, China's smartphone shipments fell 10% year-on-year in the third quarter of 2026, the lowest level in the third quarter since 2012. The market decline was largely in line with Counterpoint Research's expectations; as storage prices continued to rise, bill of materials (BoM) costs increased significantly, and supply shortages further intensified, leading to an increase in the decline in the second half of the year.

Zhitong Finance App learned that according to preliminary data from Counterpoint Research's market monitoring service, China's smartphone shipments fell 10% year-on-year in the third quarter of 2026, the lowest level in the third quarter since 2012. The market decline was largely in line with Counterpoint Research's expectations; as storage prices continued to rise, bill of materials (BoM) costs increased significantly, and supply shortages further intensified, leading to an increase in the decline in the second half of the year.