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Is Salesforce (CRM) Undervalued On Hunter Launch Momentum?

Simply Wall St · 2d ago

Salesforce (CRM) is back in focus after rolling out Hunter, a new AI-powered outbound sales agent that plugs directly into partners like Demandbase, ZoomInfo, and Docusign to concentrate revenue workflows inside its platform.

The recent Hunter launch lands in a market that has already been re-rating Salesforce on AI progress. The stock has delivered a 90-day share price return of 40.95%, while the year-to-date share price has slipped 5.09% and the 1-year total shareholder return is roughly flat.

Scan the AI agent trend beyond Salesforce and evaluate a curated group of potential beneficiaries in 55 AI infrastructure stocks that are building critical compute and data highways behind these workflows.

Salesforce has climbed sharply over the past three months, while longer term returns appear far more muted. Is this latest swing mostly a reset in sentiment, or a measured response to what the AI agent business is already delivering?

Most Popular Narrative: 5.9% Undervalued

Against a last close of $240.70, the most followed narrative on Salesforce pegs fair value near $255, which implies only a modest discount and puts far more weight on survivability than heroics.

The per-seat licence was only ever the toll booth. The asset is the governed system of record: every customer, every deal, every entitlement, for about 80% of the Fortune 500. The one thing an autonomous AI agent cannot do is act on a customer without getting into that record first. An agent with no permissions, no governance and no audit trail is not an asset; it is a liability waiting to happen. The same automation wave that threatens the seat count is exactly what drives every serious enterprise deeper into the data layer Salesforce owns. The meter changes from per-person to per-action. It does not disappear.

See why 40 investors see Salesforce as 6% undervalued.

According to michaelyang, this outlook leans on a 9% discount rate and argues that Salesforce does not need aggressive AI gains for the thesis to work, just continuity in its role as the system of record feeding those agents.

Result: Fair Value of $255.9 (UNDERVALUED)

Still, the narrative can crack if Microsoft’s Copilot gains real traction inside large Salesforce accounts, or if AI agents undercut per-seat pricing faster than usage ramps.

Find out about the key risks to this Salesforce narrative.

Next Steps

If the Salesforce story so far feels finely balanced between concern and optimism, move quickly and stress test the full picture for yourself with 3 key rewards and 3 important warning signs.

Looking for more investment ideas beyond Salesforce?

If Salesforce has sharpened your focus on quality, do not stop here. Broaden your watchlist and pressure test fresh opportunities with targeted screeners built from hard data.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.