The 2026 “Double 11" promotion kicks off. Tmall and JD held a press conference on October 15. Douyin officially announced the launch on the same day, and leading platforms competed on the same stage. Facing competition in the stock market, the platform changed the complicated gameplay of previous years, and will greatly advance and simplify event rules to compete for users' attention and merchant resources. Unlike in the past, which mainly relied on price subsidies to drive growth, the notable change in this year's “Double 11" is that AI has become an important gripper, and AI tools and e-commerce intelligence cover the entire chain of merchant operations. At the same time, one-click offshore tools, overseas warehouse fulfillment systems, and cross-border AI applications continue to lower the threshold for cross-border operations, and the overseas business is expected to become a new highlight of this year's major promotion. Industry insiders said that going overseas with one click has drastically lowered the threshold for merchants to go overseas, overseas warehouses have solved the pain points of cross-border logistics timeliness and after-sales experience, and cross-border AI intelligence makes up for shortcomings such as inquiries, customs clearance, and compliance risk control. Overall, e-commerce overseas competition is shifting from simply exporting products to competition for comprehensive service capabilities.

The 2026 “Double 11" promotion kicks off. Tmall and JD held a press conference on October 15. Douyin officially announced the launch on the same day, and leading platforms competed on the same stage. Facing competition in the stock market, the platform changed the complicated gameplay of previous years, and will greatly advance and simplify event rules to compete for users' attention and merchant resources. Unlike in the past, which mainly relied on price subsidies to drive growth, the notable change in this year's “Double 11" is that AI has become an important gripper, and AI tools and e-commerce intelligence cover the entire chain of merchant operations. At the same time, one-click offshore tools, overseas warehouse fulfillment systems, and cross-border AI applications continue to lower the threshold for cross-border operations, and the overseas business is expected to become a new highlight of this year's major promotion. Industry insiders said that going overseas with one click has drastically lowered the threshold for merchants to go overseas, overseas warehouses have solved the pain points of cross-border logistics timeliness and after-sales experience, and cross-border AI intelligence makes up for shortcomings such as inquiries, customs clearance, and compliance risk control. Overall, e-commerce overseas competition is shifting from simply exporting products to competition for comprehensive service capabilities.