Changes in Hong Kong stocks | Sporting goods stocks continue recent gains, special policies for the competition economy are implemented, top event sponsorship accelerates brand upgrading

The Zhitong Finance App learned that sporting goods stocks continued their recent gains. As of press release, 361 degrees (01361) rose 5.95% to HK$4.9; Li Ning (02331) rose 4.07% to HK$13.3; Anta Sports (02020) rose 3.45% to HK$78.05; and Taobo (06110) rose 2.87% to HK$1.075.

According to the news, on September 30, the General Office of the State Council issued “Opinions on Developing Sports Events to Stimulate Consumer Vitality”, which deploys 17 main tasks in five areas: strengthening the supply of events, deepening the integrated development of events, stimulating the vitality of event consumption, consolidating the foundation of event development, and improving management and guarantee capabilities. It is proposed to basically form a modern tournament system with Chinese characteristics by 2030 to cultivate a number of world-influential sporting events.

Wanlian Securities pointed out that competition marketing has increased brand premiums, and the sportswear industry has entered a stage of scale and centralization. The 2026 large-scale event cycle is concentrated, and the Milan Winter Olympics, the US-Canada-Mexico World Cup, and the Nagoya Asian Games all meet to form the core marketing window of the industry. However, the tournament drives everything from brand exposure to performance implementation, and it is necessary to wait for the audience to shift from watching to participating, and there is a clear lag in revenue realization.