The Zhitong Finance App learned that according to Omdia's preliminary estimates, global smartphone shipments in the third quarter of 2026 fell 20% year on year, a significant increase from 6% in the previous quarter. Despite new flagship products being released one after another, and the channel is also preparing goods for the peak sales season at the end of the year, the number of shipments declined sequentially. Continued pressure on memory and storage costs limited vendor pricing flexibility and prompted manufacturers to cut back on shipments of low-margin models.

The Zhitong Finance App learned that according to Omdia's preliminary estimates, global smartphone shipments in the third quarter of 2026 fell 20% year on year, a significant increase from 6% in the previous quarter. Despite new flagship products being released one after another, and the channel is also preparing goods for the peak sales season at the end of the year, the number of shipments declined sequentially. Continued pressure on memory and storage costs limited vendor pricing flexibility, prompting manufacturers to cut back on shipments of low-margin models.