Hong Kong Fintech Association appoints Michelle Fung as new chairman

Zhitong Finance App learned that the Hong Kong Fintech Association announced the appointment of Michelle Fung (Michelle Fung), head of Unlimit's Asia Pacific region, as the new chairman of the board of directors. Since taking office, Fung Mei Shan aims to promote the institutionalization of the Association, deepen cooperation with the co-chairmen of various committees on various initiatives and plans, strengthen dialogue to spread the voices of members throughout the fintech industry, and expand cross-border partnerships in the Greater Bay Area and emerging markets.

The appointment highlights the commitment of the Hong Kong Fintech Association as a “super contact” to promote innovation, strengthen cross-border connectivity, and enhance the position of Hong Kong's fintech ecosystem on the international stage as it approaches its 10th anniversary in 2027. Fung Mei Shan has over ten years of management experience in international market expansion, cross-border payments and strategic partnership development. He is currently the Asia Pacific Head of Unlimit, the global financial infrastructure for the unbounded smart economy, leading the Group's development strategy in the Asia-Pacific region and establishing partnerships with merchants, financial institutions and ecosystem participants.

Miss Fung will guide the board of directors of the Hong Kong Fintech Association to advance the following three core pillars, including advocating the development of appropriate and effective regulations while attracting more investment and talent into Hong Kong's fintech industry; exploring mutually beneficial cooperation opportunities; and working with organizations with the same goals and/or complementary business models. Furthermore, make good use of a wide range of workshops and training opportunities led by industry experts to promote education and development opportunities.