According to the “Korea Ilbo” report, luxury hotels, exquisite meals, and lively parties were once popular topics for Koreans to show a beautiful life on social platforms, but now the plain everyday life of being alone is also receiving attention. The video of eating at home alone on Friday night and watching TV can also attract millions of views and resonate. Korean bloggers who share this kind of life are known as “lonely influencers” or “alone influencers.” “Korea Ilbo” reports that at a time when this kind of content is popular, the proportion of households living alone in South Korea continues to increase. According to data from the Korea Statistics Agency, single-person households accounted for 36.1% of all households in 2024, an increase of 8.9 percentage points over 2015. In a survey last year, 48.9% of single-person household members reported feeling lonely often or sometimes, higher than 38.2% of the overall population.

According to the “Korea Ilbo” report, luxury hotels, exquisite meals, and lively parties were once popular topics for Koreans to show a beautiful life on social platforms, but now the plain everyday life of being alone is also receiving attention. The video of eating at home alone on Friday night and watching TV can also attract millions of views and resonate. Korean bloggers who share this kind of life are known as “lonely influencers” or “alone influencers.” “Korea Ilbo” reports that at a time when this kind of content is popular, the proportion of households living alone in South Korea continues to increase. According to data from the Korea Statistics Agency, single-person households accounted for 36.1% of all households in 2024, an increase of 8.9 percentage points over 2015. In a survey last year, 48.9% of single-person household members reported feeling lonely often or sometimes, higher than 38.2% of the overall population.