Xcel Brands To Expand Mesa Mia By Jenny Martinez Into The Consumer-Packaged Goods Food Category

Expansion brings the brand’s authentic Mexican culinary heritage to supermarkets and grocery retailers nationwide. The expansion represents a natural evolution for Mesa Mia, which was created in partnership with Mexican-American chef, content creator and entrepreneur Jenny Martinez. Known for sharing the traditional recipes and cooking techniques passed down through her family from Jalisco, Mexico, Martinez has built a community of more than 5.3 million followers who turn to her for approachable and authentic Mexican cooking.

The Hispanic food aisle represents an approximately $25 billion product category and is growing at twice the rate of current grocery product, the category remains largely dominated by legacy commodity brands and private-label offerings. Xcel Brands believes Mesa Mia has an opportunity to fill a significant void in the market by creating a national food brand rooted in authentic family recipes and led by a recognizable culinary personality with a deeply engaged audience.

The planned expansion will bring the flavors and recipes at the heart of Mesa Mia into a broad portfolio of consumer food products designed for supermarket and grocery distribution. Initial product categories are expected to include salsas, cremas, queso, refrigerated and frozen meals, also sweet & savory desserts. Each product will draw inspiration from Martinez’s family recipes and culinary heritage, with the goal of making authentic Mexican flavors more accessible to consumers while maintaining the quality, authenticity and sense of tradition that define the Mesa Mia brand.