Tarun Pathak, research director at Counterpoint Research, said, “Rising storage costs are driving up smartphone prices, and there is limited room for OEMs to absorb the impact of rising costs. As a result, according to our global smartphone price increase report, the global smartphone price is expected to rise by an average of 20% by the end of 2026, and the price of newly released models can increase by as much as 30% year over year. Affected by this, consumers tend to delay switching and choose to buy during major promotions; at the same time, installment payments and trade-ins also support the demand in the high-end market.”

Tarun Pathak, research director at Counterpoint Research, said, “Rising storage costs are driving up smartphone prices, and there is limited room for OEMs to absorb the impact of rising costs. As a result, according to our global smartphone price increase report, the global smartphone price is expected to rise by an average of 20% by the end of 2026, and the price of newly released models can increase by as much as 30% year over year. Affected by this, consumers tend to delay switching and choose to buy during major promotions; at the same time, installment payments and trade-ins also support the demand in the high-end market.”