At noon on October 12, it was reported that the 2026 Double 11 press conferences of the two major e-commerce platforms Tmall and JD are scheduled to be held on the same day on October 15. It is worth noting that the two major platforms revealed their big promotion strategies to the outside world on the same day, which is rare in the history of Double 11. According to media reports, judging from the disclosed pace, JD chose to “rush” and officially launched all categories of spot sales at 20:00 on October 12, focusing on direct delivery from the spot, without waiting for the final deposit; Taobao began pre-sale at 20:00 on October 15, locking prices in advance and locking in giveaways. The two major platform activities continued until 24:00 on November 11.

At noon on October 12, it was reported that the 2026 Double 11 press conferences of the two major e-commerce platforms Tmall and JD are scheduled to be held on the same day on October 15. It is worth noting that the two major platforms revealed their big promotion strategies to the outside world on the same day, which is rare in the history of Double 11. According to media reports, judging from the disclosed pace, JD chose to “rush” and officially launched all categories of spot sales at 20:00 on October 12, focusing on direct delivery from the spot, without waiting for the final deposit; Taobao began pre-sale at 20:00 on October 15, locking prices in advance and locking in giveaways. The two major platform activities continued until 24:00 on November 11.