The Beijing Municipal People's Government issued the “Beijing Plan for Deepening the Construction of an International Consumer Center City during the Fifteenth Five-Year Plan Period”. It points out that it stimulates the vitality of the tournament economy. Continue to optimize the “Double Olympics 100” boutique event matrix to cultivate top international and domestic events, own-brand events, professional leagues, emerging trend events, and mass and youth sports events with strong viewability and strong market appeal. Expand the consumption-driven role of top events such as the China Open Tennis Championships, strengthen own-brand events such as the Beijing Marathon, and develop emerging trend events such as digital sports and virtual sports. Develop characteristic sports. Continue to develop the ice and snow economy, develop new forms of ice and snow consumption, and host various events such as snow and ice sports consumption seasons. Vigorously promote outdoor sports, host the China Outdoor Sports Industry Conference, promote the construction of national outdoor sports destinations, and upgrade outdoor sports products and services. Expand sports consumption scenarios. Guide consumer carriers such as business districts, scenic spots, and neighborhoods to integrate sports elements, and rely on stadiums, sports parks and other places to create new immersive and interactive sports consumption spaces. Optimize the layout of facilities, fully explore “golden corner and silver side” resources such as under-bridge space and vacant factory buildings, and build sports facilities around the masses. Continue to enhance the brand influence of the “Beijing Sports Consumption Season”.

The Beijing Municipal People's Government issued the “Beijing Plan for Deepening the Construction of an International Consumer Center City during the Fifteenth Five-Year Plan Period”. It points out that it stimulates the vitality of the tournament economy. Continue to optimize the “Double Olympics 100” boutique event matrix to cultivate top international and domestic events, own-brand events, professional leagues, emerging trend events, and mass and youth sports events with strong viewability and strong market appeal. Expand the consumption-driven role of top events such as the China Open Tennis Championships, strengthen own-brand events such as the Beijing Marathon, and develop emerging trend events such as digital sports and virtual sports. Develop characteristic sports. Continue to develop the ice and snow economy, develop new forms of ice and snow consumption, and host various events such as snow and ice sports consumption seasons. Vigorously promote outdoor sports, host the China Outdoor Sports Industry Conference, promote the construction of national outdoor sports destinations, and upgrade outdoor sports products and services. Expand sports consumption scenarios. Guide consumer carriers such as business districts, scenic spots, and neighborhoods to integrate sports elements, and rely on stadiums, sports parks and other places to create new immersive and interactive sports consumption spaces. Optimize the layout of facilities, fully explore “golden corner and silver side” resources such as under-bridge space and vacant factory buildings, and build sports facilities around the masses. Continue to enhance the brand influence of the “Beijing Sports Consumption Season”.