The “Notice” clarifies the principles of integrating benefiting people's livelihood and promoting consumption, placing equal emphasis on standardized development and quality improvement, and integrating digital technology with the real economy. It lays out 15 specific tasks for key tasks, and constructs a full-chain cultivation system around five major dimensions. The first is to organize e-commerce platforms to “promote quality excellence”, strengthen the cultivation of quality e-commerce entities, promote the transformation of platform rules to excellence, and establish a full-link quality control system. The second is to support all types of merchants to “create quality excellence”, enhance the quality operation capabilities of merchants, innovate and develop e-commerce consumer brands, and enable quality merchants to develop the market. The third is to facilitate consumers to “select the best quality”, build a quality consumption activity matrix, create online and offline integrated quality consumption scenarios, and strengthen consumer guidance and financial services. Fourth, guide Silk Road e-commerce to “compete for quality excellence”, build a good e-commerce ecosystem, cultivate and promote the “Silk Road Cloud Product” brand, and promote a high level of openness in the e-commerce field. The fifth is to strengthen the “long-term protection of excellence” of regulatory standards, improve the e-commerce standard system, work together to rectify disorderly and irrational competition, and strengthen industry self-discipline. In the next step, the Ministry of Commerce will work with relevant departments to promote the implementation and results of the “Five Excellent” action measures to help improve the quality of consumption and the high-quality development of e-commerce through quality e-commerce development.

The “Notice” clarifies the principles of integrating benefiting people's livelihood and promoting consumption, placing equal emphasis on standardized development and quality improvement, and integrating digital technology with the real economy. It lays out 15 specific tasks for key tasks, and constructs a full-chain cultivation system around five major dimensions. The first is to organize e-commerce platforms to “promote quality excellence”, strengthen the cultivation of quality e-commerce entities, promote the transformation of platform rules to excellence, and establish a full-link quality control system. The second is to support all types of merchants to “create quality excellence”, enhance the quality operation capabilities of merchants, innovate and develop e-commerce consumer brands, and enable quality merchants to develop the market. The third is to facilitate consumers to “select the best quality”, build a quality consumption activity matrix, create online and offline integrated quality consumption scenarios, and strengthen consumer guidance and financial services. Fourth, guide Silk Road e-commerce to “compete for quality excellence”, build a good e-commerce ecosystem, cultivate and promote the “Silk Road Cloud Product” brand, and promote a high level of openness in the e-commerce field. The fifth is to strengthen the “long-term protection of excellence” of regulatory standards, improve the e-commerce standard system, work together to rectify disorderly and irrational competition, and strengthen industry self-discipline. In the next step, the Ministry of Commerce will work with relevant departments to promote the implementation and results of the “Five Excellent” action measures to help improve the quality of consumption and the high-quality development of e-commerce through quality e-commerce development.