According to reports, many people familiar with the matter revealed that due to the sharp rise in the cost of memory chips, Apple has asked some suppliers to cut parts production for the newly released iPhone 18 Pro and iPhone 18 Pro Max due to a sharp rise in the cost of memory chips, which suppresses consumer demand. Two of them said that Apple's parts orders this month have been cut by at least 15% compared to the initial requirements. A corporate executive said, “In October alone, we saw Apple cut orders for these two high-end models by 15% to 20%.” Another person familiar with the matter said that this may be related to Apple's adjustment of the iPhone model release plan. This year, Apple has prioritized the launch of three high-end models, while the standard iPhone 18 and the new iPhone Air are scheduled to be released next spring. A supply chain manager said, “We did find that demand for products in the second half of this year was not as strong as in the same period in previous years since August. In previous years, all new models were usually launched at the same time.” He added, “This year, the standard version of the iPhone 18, which can drive sales growth, will not require parts until around the end of this year so that it can be launched in early 2027.”

According to reports, many people familiar with the matter revealed that due to the sharp rise in the cost of memory chips, Apple has asked some suppliers to cut parts production for the newly released iPhone 18 Pro and iPhone 18 Pro Max due to a sharp rise in the cost of memory chips, which suppresses consumer demand. Two of them said that Apple's parts orders this month have been cut by at least 15% compared to the initial requirements. A corporate executive said, “In October alone, we saw Apple cut orders for these two high-end models by 15% to 20%.” Another person familiar with the matter said that this may be related to Apple's adjustment of the iPhone model release plan. This year, Apple has prioritized the launch of three high-end models, while the standard iPhone 18 and the new iPhone Air are scheduled to be released next spring. A supply chain manager said, “We did find that demand for products in the second half of this year was not as strong as in the same period in previous years since August. In previous years, all new models were usually launched at the same time.” He added, “This year, the standard version of the iPhone 18, which can drive sales growth, will not require parts until around the end of this year so that it can be launched in early 2027.”