After experiencing the adjustment of industry terminals in September 2026, the 2026 National Day Golden Week became a key window for the domestic automobile market to sprint to sales in the second half of the year. In September of this year, the pace of new product launches by domestic car companies accelerated. Many brands locked in holiday marketing schedules ahead of schedule, compounded with support from various regions related to consumer promotion and trade-in, and major car stores ushered in a recovery in passenger traffic. During the National Day holiday, the reporter visited the offline showrooms of many NEV brands in Beijing, Baoding and other places and saw that although marketing activities were rich and diverse, there was still a wait-and-see sentiment on the consumer side, and the industry showed new characteristics of “polarization of popularity and priority of rights and interests.” Judging from monitoring data from the China Automobile Dealers Association and others, the traditional “Golden Nine” start is under pressure, and the consumption momentum accumulated during Golden Week is expected to lay a solid foundation for the “Silver Ten” market recovery.

After experiencing the adjustment of industry terminals in September 2026, the 2026 National Day Golden Week became a key window for the domestic automobile market to sprint to sales in the second half of the year. In September of this year, the pace of new product launches by domestic car companies accelerated. Many brands locked in holiday marketing schedules ahead of schedule, compounded with support from various regions related to consumer promotion and trade-in, and major car stores ushered in a recovery in passenger traffic. During the National Day holiday, the reporter visited the offline showrooms of many NEV brands in Beijing, Baoding and other places and saw that although marketing activities were rich and diverse, there was still a wait-and-see sentiment on the consumer side, and the industry showed new characteristics of “polarization of popularity and priority of rights and interests.” Judging from monitoring data from the China Automobile Dealers Association and others, the traditional “Golden Nine” start is under pressure, and the consumption momentum accumulated during Golden Week is expected to lay a solid foundation for the “Silver Ten” market recovery.