Best Buy Ads partners with LG Ad Solutions to offer LG TV home screen inventory to retail media buyers

PUBT · 2d ago
Best Buy Ads partners with LG Ad Solutions to offer LG TV home screen inventory to retail media buyers
  • Best Buy formed a partnership with LG Ad Solutions to sell premium LG TV advertising inventory through Best Buy Ads in the U.S.
  • Deal makes LG’s Home Screen ad inventory available via a retail media network for the first time.
  • Brands can target Best Buy first-party shopper audiences across LG’s home screen placements and CTV video inventory.
  • Magnite will handle programmatic transactions; Best Buy’s closed-loop measurement will link ad exposure to sales outcomes.
  • Offering is available immediately; partnership extends LG Ad Solutions’ “Own the Outcome” measurement framework introduced at the 2026 IAB NewFronts.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Best Buy Co. Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20261007437164) on October 07, 2026, and is solely responsible for the information contained therein.