Lightspeed survey shows Halloween rivals Christmas for US millennials, 52% say as big or bigger

PUBT · 2d ago
Lightspeed survey shows Halloween rivals Christmas for US millennials, 52% say as big or bigger
  • Lightspeed published survey-based analysis showing Halloween is now as big as or bigger than Christmas for 52% of Americans aged 25-34.
  • Among ages 35-44, 50% put Halloween on par with or above Christmas, signaling a shift in seasonal consumer demand.
  • Average expected Halloween spend is $146.13 for 25-34-year-olds who plan to spend, versus a national average of $105.90.
  • Spending skewed toward higher-margin categories beyond candy, led by food and drinks, home décor, costumes or makeup.
  • Data points to increased demand for Halloween experiences, with 43% of 25-34-year-olds traveling for events in the past two years.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Lightspeed Commerce Inc. published the original content used to generate this news brief on October 07, 2026, and is solely responsible for the information contained therein.