Nestlé, NBA Sign Multi-Year Marketing Deal

MT Newswires · 3d ago
06:40 AM EDT, 10/07/2026 (MT Newswires) -- Nestlé (NESN.SW) signed a global marketing agreement with the National Basketball Association to make Milo, Nescau, and Nesquik official partners of the sports league. The Swiss food and beverage giant said Wednesday the multi-year collaboration will also create youth basketball development programs and platforms, retail promotions, and fan experiences. The partnership will take effect in Australia, Brazil, Canada, Colombia, France, Germany, Ghana, Italy, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Singapore, Spain, Thailand, Turkey, the UK, the US, and Vietnam on Jan. 1, 2027, and the Philippines will join from October 2027.