During the National Day holiday, the reporter conducted a field visit to the gold consumer market in Beijing and found that many gold and jewelry brands launched promotions, of which the “trade-in” discount received the most attention. Judging from the sales situation, according to feedback from many stores, the overall holiday traffic and consumption situation was better than usual. Notably, during the visit, the reporter learned that the old gold store has already started a discount and price reduction campaign, and some models can also be combined with a 15% discount for VIP members on top of the 10% off the original price. According to the gold sales staff of the old store mentioned above, this discount is the first iterative price reduction since the company was founded.

During the National Day holiday, the reporter conducted a field visit to the gold consumer market in Beijing and found that many gold and jewelry brands launched promotions, of which the “trade-in” discount received the most attention. Judging from the sales situation, according to feedback from many stores, the overall holiday traffic and consumption situation was better than usual. Notably, during the visit, the reporter learned that the old gold store has already started a discount and price reduction campaign, and some models can also be combined with a 15% discount for VIP members on top of the 10% off the original price. According to the gold sales staff of the old store mentioned above, this discount is the first iterative price reduction since the company was founded.