Taboola study finds 81% of advertisers fail to reach new audiences despite budgets rising nearly 10%

PUBT · 2d ago
Taboola study finds 81% of advertisers fail to reach new audiences despite budgets rising nearly 10%
  • Taboola published “The Data Advantage,” finding advertiser budgets rising nearly 10% as brands prioritize reaching new audiences.
  • Survey data showed 81% of advertisers fail to reach new audiences, citing repeated retargeting of the same segments.
  • Identity fragmentation remains a key constraint, with 75% struggling to recognize the same non-converting customer across touchpoints.
  • Spending shift signaled toward the open web, with 92% willing to reallocate budgets if identity and measurement issues are resolved.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Taboola.com Ltd. published the original content used to generate this news brief on October 05, 2026, and is solely responsible for the information contained therein.