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Brightstar Lottery (BRSL) Could Be 40% Undervalued Following Queen Video Slots Reveal

Simply Wall St · 1d ago

Brightstar Lottery (BRSL) is back in focus after its former identity, IGT, partnered with Ceremony of Roses to roll out an immersive concert themed gaming experience featuring Queen Video Slots.

Recent trading tells a different story to the buzz around Queen Video Slots. Brightstar Lottery’s share price is US$9.99, with the 30 day share price return down 11.4% and the year to date share price return down 34.7%, while the 1 year total shareholder return has declined 38.5%. This points to fading momentum even as this new collaboration draws fresh attention to the business.

Scan beyond Brightstar Lottery and size up other gaming and entertainment players using our curated list of 19 high quality undiscovered gems that are still flying under most investors' radar.

Brightstar Lottery has a high profile product showcase and a share price that has been heading the other way. Has most of the easy upside already been taken off the table, or is the market still underpricing it?

Most Popular Narrative: 40.2% Undervalued

Against the last close of $9.99, the most followed narrative pegs Brightstar Lottery’s fair value at $16.71. This frames today’s pullback as a sizeable discount that hinges on digital execution and long dated contracts.

Regulatory liberalization and successful contract renewals (notably Italy Lotto secured through 2034 and new/extended deals in Missouri, Portugal, and France) are expanding the addressable market and extending Brightstar's average revenue-weighted contract life to 7 years. This provides long-term revenue stability and enhanced cash flow visibility.

See why 2 investors see Brightstar Lottery as 40% undervalued.

Result: Fair Value of $16.71 (UNDERVALUED)

Still, rising regulatory pressure and the much higher Italy renewal spend could challenge the idea that Brightstar Lottery’s long contracts automatically support the bullish case.

Find out about the key risks to this Brightstar Lottery narrative.

Another View: Brightstar Lottery Through Cash Flows

The fair value of $16.71 rests on analyst earnings and multiples. A different lens tells a sharper story. The SWS DCF model values Brightstar Lottery’s future cash flows at $2.30 per share, which is far below the current $9.99 price and indicates that the stock may be expensive. Which picture do you trust more: the cash or the earnings narrative?

Look into how the SWS DCF model arrives at its fair value.

BRSL Discounted Cash Flow as at Oct 2026
BRSL Discounted Cash Flow as at Oct 2026

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Brightstar Lottery for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 31 high quality undervalued stocks. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Next Steps

This mix of enthusiasm and concern around Brightstar Lottery can feel contradictory, so move quickly, review the underlying numbers, and form your own view using the 3 key rewards and 4 important warning signs.

Looking for more Brightstar Lottery style investment ideas?

If Brightstar Lottery has sharpened your curiosity, do not stop here. Use powerful filters to surface other opportunities that fit your checklist before they move.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.