BMW, Audi, and other European car companies are launching a new generation of oversized luxury SUVs in an attempt to boost sales in the US market. BMW told investors in Munich this week that it plans to build an oversized sports utility vehicle specifically for the US market. Volvo Cars said it will launch a larger SUV in the US as part of a major adjustment to its product lineup. Recently, Audi held a press conference on the roof of a New York hotel to launch the brand's first full-size SUV, the Q9. The BMW plant in Spartanburg is currently at full capacity. After the Trump administration relaxed emission standards, the business logic for launching large SUVs in the US became more valid. Under the new regulations, car companies no longer need to sell a large number of energy-saving models to offset the emission pressure brought about by large SUVs with high displacement and high fuel consumption. People familiar with the matter revealed that BMW plans to transfer some of its X5 SUV production capacity to Europe, freeing up production lines to start production of new models. Raising the production self-sufficiency rate in each region can also reduce tariff costs. VW brands themselves are an exception. People familiar with the matter said that Volkswagen plans to build non-load-bearing models for the US market, including pickups and large SUVs. The company is currently considering two routes: one is to cooperate with car companies that have already mastered non-body technology to speed up the launch of new cars; the other is to cooperate with local suppliers in North America for independent research and development.

BMW, Audi, and other European car companies are launching a new generation of oversized luxury SUVs in an attempt to boost sales in the US market. BMW told investors in Munich this week that it plans to build an oversized sports utility vehicle specifically for the US market. Volvo Cars said it will launch a larger SUV in the US as part of a major adjustment to its product lineup. Recently, Audi held a press conference on the roof of a New York hotel to launch the brand's first full-size SUV, the Q9. The BMW plant in Spartanburg is currently at full capacity. After the Trump administration relaxed emission standards, the business logic for launching large SUVs in the US became more valid. Under the new regulations, car companies no longer need to sell a large number of energy-saving models to offset the emission pressure brought about by large SUVs with high displacement and high fuel consumption. People familiar with the matter revealed that BMW plans to transfer some of its X5 SUV production capacity to Europe, freeing up production lines to start production of new models. Raising the production self-sufficiency rate in each region can also reduce tariff costs. VW brands themselves are an exception. People familiar with the matter said that Volkswagen plans to build non-load-bearing models for the US market, including pickups and large SUVs. The company is currently considering two routes: one is to cooperate with car companies that have already mastered non-body technology to speed up the launch of new cars; the other is to cooperate with local suppliers in North America for independent research and development.