Prose Makes Skin Science Deeply Personal with New Custom Eye Care and a Next-Generation Custom Serum

The personalized beauty brand expands its skincare routine with a new Custom Eye Cream and Reusable Eye Patches, plus an upgraded Custom Serum

NEW YORK, Sept. 30, 2026 /PRNewswire/ -- Prose, the global leader in personalization, today unveiled its new made-to-order skincare routine, introducing an upgraded Custom Serum, new Custom Eye Cream, and Reusable Eye Patches, all created one-of-a-kind to match the individual's skincare needs. Designed to deliver targeted, high-performance care, the expanded collection combines Prose's made-to-order personalization with advanced skincare innovation to deliver targeted, high-performance care that supports cellular resilience and evolves alongside each individual's changing skin over time.

Skin Science, Made Deeply Personal

The expansion comes as the beauty industry undergoes a major shift toward preventive care and cellular science, with consumers trading complicated, multi-step routes and trend-driven ingredients for clinically proven solutions. According to market research firm NIQ, 75% of consumers now purchase three or fewer skincare products as they look to streamline their routines. Yet while routines are becoming simpler, skin itself is anything but static: environmental stressors, seasonal shifts, hormones, and lifestyle changes can continuously alter what it needs. Prose's made-to-order model is designed to bridge that gap, creating personalized formulas that adapt alongside an individual's evolving skin profile over time.

"Personalization should mean making every product work more effectively for your skin," said Marie Mignon, Chief Scientific Officer at Prose. "We've anchored our serum in CL-01 Renewal Complex™, our new complex designed to help skin withstand stress, strengthen cellular resilience, and reactivate the biological pathways that support youthful-looking skin. Paired with our new Custom Eye Cream and Reusable Eye Patches, each custom precision-blended formula is designed not just for someone's skin type, but for their skin right now."

The updated skincare collection brings targeted care to every step, featuring a clean label design inspired by modern apothecary roots and custom formulas tailored to each individual's consultation:

• Custom Serum (Updated Next Generation Formula): Prose's serum pairs clinically tested actives with bespoke ingredients selected for your unique skin concerns. Formulated to support your unique skin biology, goals, and environment, your custom formula may now include the science-backed CL-01 Renewal Complex™, composed of 5% NAD+ Precursor, Tri-Hyaluronic Acid, and Biotech Reishi Mushroom. This will target key priorities—such as supporting collagen structure and visibly improving firmness, fine lines, uneven skin tone, dark spots, or blemishes—delivering results that continue to evolve over time. In consumer studies, 94% saw healthier-looking skin after 4 weeks and 91% reported a visibly brighter, more even tone after 12 weeks.
• Custom Eye Cream (New): Made specifically for the delicate eye area, this fragrance-free, dermatologist- and ophthalmologist-tested cream delivers targeted benefits based on each consultation. Formulated with select high-performance ingredients—such as Biotech Collagen, Encapsulated Caffeine, or Centella Asiatica—it addresses individual concerns like dark circles, puffiness, under-eye bags, and fine lines. It delivers immediate hydration and brightness, with 92% of users reporting that skin around their eyes feels smoother after four weeks. After four weeks, it visibly reduces the appearance of fine lines and wrinkles while smoothing, firming, lifting, and improving elasticity.
• Reusable Eye Patches (New): Designed to pair with Prose Custom Eye Cream, these thin, flexible patches are made with medical-grade silicone and contour to the unique shape of the eye area, creating a seal that helps lock in moisture. Dermatologist- and ophthalmologist-tested and suitable for sensitive skin and contact-lens wearers, the reusable patches can also be refrigerated for a boosted cooling effect.

Like all Prose formulas, the Custom Serum and Custom Eye Cream are freshly made to order in the U.S., helping minimize overproduction and excess waste. Our products are suitable for sensitive skin, cruelty-free, and are formulated for optimal tolerance. As a Certified B Corporation, Prose reinforces its dedication to conscious care through sustainable sourcing and made-to-order manufacturing.

The new skincare line is available across the United States and Canada on Prose.com, starting at $68 USD and $92 CAD for the Custom Serum; $52 USD and $72 CAD for the Custom Eye Cream; and $26 USD and $36 CAD for the Reusable Eye Patches. Take the Prose Consultation to create your bespoke formula here, and follow along for other brand news @prose.

About Prose

Prose is a DTC beauty-tech brand known for creating custom, made-to-order hair and skin care products to disrupt the CPG industry. Prose shattered the notion that mass retail production is the only solution. Marrying a technology driven approach with an apothecary-style concept, Prose products are made-to-order and provide the highest quality of natural ingredients. The brand is committed to sustainable operations and is a Public Benefit Corporation and a Certified B Corporation.

MEDIA CONTACT

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Email: kelsey.taylor@praytellagency.com

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SOURCE Prose