On September 30, the “Administrative Measures on Online Marketing of Financial Products” jointly issued by eight departments officially came into effect. As an important industry self-regulatory support measure for the implementation of the “Measures”, a compliance self-inspection and evaluation of third-party Internet platforms was launched simultaneously. According to reports, the China Internet Finance Association is organizing and carrying out self-inspection and evaluation of the implementation of the “Measures” by third-party Internet platforms to further consolidate the main responsibilities of the platforms and rectify the various industry chaos that has accumulated for a long time in the field of online marketing of financial products. This self-inspection covered all third-party Internet platforms commissioned by financial institutions to undertake online marketing services for financial products. Comprehensive Internet platforms, traffic platforms, shopping installment platforms, and various loan aid platforms were included in the scope of the investigation.

On September 30, the “Administrative Measures on Online Marketing of Financial Products” jointly issued by eight departments officially came into effect. As an important industry self-regulatory support measure for the implementation of the “Measures”, a compliance self-inspection and evaluation of third-party Internet platforms was launched simultaneously. According to reports, the China Internet Finance Association is organizing and carrying out self-inspection and evaluation of the implementation of the “Measures” by third-party Internet platforms to further consolidate the main responsibilities of the platforms and rectify the various industry chaos that has accumulated for a long time in the field of online marketing of financial products. This self-inspection covered all third-party Internet platforms commissioned by financial institutions to undertake online marketing services for financial products. Comprehensive Internet platforms, traffic platforms, shopping installment platforms, and various loan aid platforms were included in the scope of the investigation.