The General Office of the State Council issued “Opinions on Developing Sports Events to Stimulate Consumer Vitality”, which proposes to promote the collaborative development of sports and business. Support international consumer center cities and pilot cities that promote sports consumption and event economy to host major international events. Optimize the competition and exhibition integration model and launch a number of “Event+Expo” brand activities. Commercial brands are encouraged to rely on competition authorization to launch co-branded and peripheral products. Guide commercial complexes, business districts, and neighborhoods to introduce events according to local conditions, and encourage restaurants, retailers, etc. to launch exclusive promotions for event tickets to activate secondary purchases. Expand the scale of trade in event services such as event tourism, tournament sponsorship, and copyright transactions.

The General Office of the State Council issued “Opinions on Developing Sports Events to Stimulate Consumer Vitality”, which proposes to promote the collaborative development of sports and business. Support international consumer center cities and pilot cities that promote sports consumption and event economy to host major international events. Optimize the competition and exhibition integration model and launch a number of “event+expo” brand activities. Commercial brands are encouraged to rely on competition authorization to launch co-branded and peripheral products. Guide commercial complexes, business districts, and neighborhoods to introduce events according to local conditions, and encourage restaurants, retailers, etc. to launch exclusive promotions for event tickets to activate secondary purchases. Expand the scale of trade in event services such as event tourism, tournament sponsorship, and copyright transactions.