Loan products “low interest rate” and “instant payment”? Are wealth management products “high yield” and “low risk”? Starting today, these online marketing rhetoric for financial products has officially been stopped. The People's Bank of China and 8 other departments jointly issued the “Administrative Measures on Online Marketing of Financial Products” officially implemented on September 30. The method sets the standard for online marketing content as “true, accurate, and easy to understand,” and inducing terms and expressions will no longer be used. At the same time, it is not possible to promote asset management products, investment advisors or consulting services, guarantee profits, or limit the amount or proportion of losses, whether express or implied. This means that online marketing activities for financial products will be further regulated to better protect the legitimate rights and interests of financial consumers and investors, and promote the healthy and orderly development of the Internet financial business.

Loan products “low interest rate” and “instant payment”? Are wealth management products “high yield” and “low risk”? Starting today, these online marketing rhetoric for financial products has officially been stopped. The People's Bank of China and 8 other departments jointly issued the “Administrative Measures on Online Marketing of Financial Products” officially implemented on September 30. The method sets the standard for online marketing content as “true, accurate, and easy to understand,” and inducing terms and expressions will no longer be used. At the same time, it is not possible to promote asset management products, investment advisors or consulting services, guarantee profits, or limit the amount or proportion of losses, whether express or implied. This means that online marketing activities for financial products will be further regulated to better protect the legitimate rights and interests of financial consumers and investors, and promote the healthy and orderly development of the Internet financial business.