Veritone signs multi-year ATP Media licensing deal for ATP Tour tennis archive in North America

PUBT · 2d ago
Veritone signs multi-year ATP Media licensing deal for ATP Tour tennis archive in North America
  • Veritone entered a multi-year content licensing agreement with ATP Media, expanding access to the ATP Tour’s tennis archive in North America.
  • Deal positions Veritone to archive, host, AI-process, manage rights, market, and license ATP Media footage to commercial buyers.
  • ATP content will be distributed via Veritone’s AI-driven Digital Media Hub, adding metadata tagging, search, and e-commerce transaction capability.
  • Partnership broadens Veritone’s sports licensing portfolio, targeting incremental revenue from monetizing premium archival media for third parties.


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