National Development and Reform Commission: In the first seven months of this year, the consumption of overseas personnel in China increased 27.8% year on year, China's service exports increased 17.1% year on year
The Zhitong Finance App learned that on September 29, the National Development and Reform Commission held a special press conference to introduce the situation related to promoting capacity expansion and quality improvement in the service industry. Li Chunfang, deputy director of the Industrial Development Department of the National Development and Reform Commission, said at the press conference that with continued policy strengthening, spending by overseas workers in China increased 27.8% year on year in the first seven months of this year, and China's services exports increased 17.1% year on year, driving the services trade deficit to narrow by about 16%. Since the National Service Industry Conference was held, 91 new foreign-funded enterprises have been added to pilot value-added telecommunications services, bringing the total number to 221. Overall, at present, the expansion of capacity and quality improvement in the service industry across the country is being vigorously promoted, and the trend is improving. In the next stage, the National Development and Reform Commission will strengthen all-factor guarantees, optimize policy supply, implement hierarchical classification and scheduling, thoroughly and solidly promote the expansion and quality of the service industry, and promote the implementation of policies to benefit enterprises and the people.
Li Chunfang mentioned that next year will be the 10th anniversary of the establishment of China Brand Day. Standing at a new starting point, brand work is gradually shifting from “expanding influence” to “going deeper and more practical”. On the one hand, cultivate more “China Service” brands as an entry point to consolidate brand work. Work with relevant departments to formulate and implement a series of special actions in terms of brand matrices, evaluation dimensions, implementation paths, policy systems, etc., and actively establish a policy support system for the entire life cycle of the brand. On the other hand, brand activities are integrated into daily work to continuously enhance participants' sense of experience and gain. Launch brand experience sites in batches, launch “small but beautiful” and “small but fine” brand activities, strengthen brand building services, create brand special programs with CCTV and other media, form joint brand communication efforts, and continue to enhance the international influence of the “Made in China” and “China Service” brands.
The original text is as follows:
The National Development and Reform Commission held a special press conference to introduce the situation related to promoting capacity expansion and quality improvement in the service industry
On the morning of September 29, the National Development and Reform Commission held a special press conference. Li Chunfang, Deputy Director of the Industrial Development Department of the National Development and Reform Commission; Ning Zhenya, Deputy Director of the Natural Resources Development and Utilization Department of the Ministry of Natural Resources; Che Shiyi, Deputy Director of the Credit Marketing Department of the People's Bank of China; Zhang Shuming, Deputy Director of the Zhejiang Provincial Development and Reform Commission; Zhang Zhao, Deputy Director of the Shaanxi Provincial Development and Reform Commission's press secretary, attended the press conference. The press conference introduced the latest developments and next work arrangements to promote capacity expansion and quality improvement in the service industry, and answered questions from reporters on issues such as integrated development of advanced manufacturing and modern service industries, revitalizing existing land use, guiding investment in financial resources, segmenting the racetrack, digital intelligence transformation, lifestyle service industry development, and Chinese brand building. More than 50 reporters from more than 40 domestic and foreign media attended the press conference.
Li Chunfang, Deputy Director of the Industrial Development Department of the National Development and Reform Commission:
Good morning to all media friends! In April of this year, the first National Service Industry Conference of the New Era was successfully held. All sectors of society paid great attention and full of expectations.
First, I would like to share with you the overall situation of the implementation and effectiveness of the spirit of the Conference. The National Development and Reform Commission actively played the role of the inter-ministerial joint conference system for service industry development, and worked with 40 departments to sort out and determine 131 key tasks for 2026 and 2027. In the past six months, relevant departments have introduced 81 supporting measures, and significant progress has been made in more than 60% of key tasks. Twenty-seven provinces across the country have held provincial service industry conferences and issued documents to expand the capacity and improve the quality of the service industry. The implementation of policies has “accelerated”, and industrial development has shown a “new atmosphere.” In the first half of this year, the service sector's contribution to economic growth reached 66.1%, an increase of 5.9 percentage points over the same period last year. Since April, the expected index of business activity in the service sector has been in a high boom range of above 55% for 5 consecutive months. The development of the service industry shows a positive trend of “policy expectations, market confidence, resilient consumption, openness and vitality”.
In terms of policy empowerment, various departments have developed policy combinations for high-quality development of the service industry based on their functions and collaborative efforts; each region combines industrial infrastructure and resource endowments to explore, innovate, and have many highlights. The Ministry of Natural Resources, the People's Bank of China, and Zhejiang and Shaanxi provinces we invited today are typical examples of practical solutions to problems.
In terms of supporting the industry, all regions promote the deep integration of professional services such as R&D and design, modern logistics, and software information into all aspects of the industrial chain and supply chain. Investment in intellectual property products is growing rapidly, new technologies such as artificial intelligence accelerate the empowerment of thousands of industries, and innovative elements are continuously transformed into production efficiency. For example, technology enterprise incubators were certified as excellent and standard for the first time, and released the first batch of 416 lists, and built the first national foreign-related legal service platform. These innovative initiatives have become an important engine driving the improvement of industrial efficiency.
In terms of service life, consumer subsidy programs for old-age services have been fully implemented nationwide, 18 policies have been implemented to further stimulate the vitality of the sinking market, and 9 measures to promote motorhome consumption have been introduced. Retail sales of services have been growing steadily, and the growth rate is significantly higher than retail sales of products. This summer, 1,200 museums across the country implemented delayed opening services, and more than 30,000 cultural tourism consumption events were held in various regions. “Going to a city for a performance” has become a new consumer trend chosen by many young people.
In terms of unleashing the vitality of reform and opening-up, we will implement special actions to guarantee factors in the service industry such as land and finance, optimize visa and departure tax refund policies for foreigners, and steadily expand the opening up of the service industry to the outside world. As policies continue to be strengthened, in the first seven months of this year, the consumption of overseas workers in China increased by 27.8% year on year, and China's services exports increased by 17.1% year on year, driving the services trade deficit to narrow by about 16%. We learned from the Ministry of Industry and Information Technology that since the National Service Industry Conference was held, 91 new value-added telecom business pilots for foreign-funded enterprises have been added, bringing the total to 221.
Overall, at present, the expansion of capacity and quality improvement in the service industry across the country is being vigorously promoted, and the trend is improving. In the next stage, we will strengthen all-factor guarantees, optimize policy supply, implement hierarchical classification and scheduling, thoroughly and solidly promote the expansion and quality of the service industry, and promote the implementation of policies to benefit enterprises and the people. In two days, we will celebrate the 77th anniversary of the founding of New China. We wish everyone a peaceful and happy National Day during the 7-day holiday, whether at home or when traveling, to enjoy the rich and high-quality services provided by various business entities.
CCTV News Reporter:
This year, two important conferences, the National Service Industry Conference and the National Advanced Manufacturing Conference, both made important arrangements for the integrated development of advanced manufacturing and modern service industries. What do you think of this major deployment? What's the next work schedule?
Li Chunfang, Deputy Director of the Industrial Development Department of the National Development and Reform Commission:
As you mentioned, the National Service Industry Conference and the National Advanced Manufacturing Conference were held in the year the “15th Five-Year Plan” began, and both made important arrangements for integrated development, fully explaining that promoting the deep integration of advanced manufacturing and modern service industries is not only an important way to transform and upgrade the manufacturing industry, but also a realistic path for expanding the capacity and quality of the service industry. It not only fits the internal logic of China's modern industrial system construction, but also conforms to the general rules of global industrial evolution.
Since 2020, the National Development and Reform Commission has organized two batches of national-level two-industry integration pilot projects to support pilot regions and pilot enterprises to try first, and achieved some innovative breakthroughs. On this basis, we are working with relevant departments to focus on the “three anchorages” to guide the local community to launch a new round of pilot projects to deepen the integration and development of advanced manufacturing and modern service industries.
The first is to anchor the key link in the industrial chain. Focusing on key aspects such as industrial design, common technical services, testing, measurement and inspection, quality certification, brand cultivation, and intellectual property operation, etc., we adhere to problem orientation, precise classification policies, and enhance service capabilities throughout the chain. Currently, 28 pilot regions, including Beijing's Daxing District, are rapidly deepening the pilot implementation plan in accordance with national deployment, and are striving to explore and develop a number of effective empirical practices according to local conditions over a period of two years.
The second is to anchor the cultivation of development carriers. Relying on advanced manufacturing clusters, private capital is guided to participate in the construction of productive service platforms. Build a number of industrial design centers with Chinese characteristics and international standards, integrate innovative resources to develop common technology platforms in the industry, build specialized international pilot bases, plan and upgrade a number of national measurement and testing centers and national quality inspection centers, accelerate the cultivation of a number of high-level quality certification agencies, establish industrial intellectual property innovation consortia, and lay out and build a number of integrated and efficient quality infrastructure.
The third is to anchor the reform of institutional mechanisms. Promote a virtuous cycle of technology, industry, and finance, break through blockages and difficulties in the industrial chain supply chain, and explore the establishment of market-based technology element allocation mechanisms and benefit-sharing mechanisms for the transformation of achievements. Innovation in places such as Chengdu in Sichuan and Wuhan in Hubei promotes joint credit enhancement with financial products such as “pilot insurance” and “pilot loan” to help enterprises reduce trial and error costs and innovation risks. Shanghai, Jiangsu, Suzhou and other places have also integrated the resources of local public institutions to form inspection and certification groups to break down existing administrative barriers, further revitalize existing resources, and release industrial vitality. These practices are all of great policy value.
Good practices are not only a “litmus test” for policy implementation, but also a “living textbook” for institutional innovation. In the next step, we will select a number of representative typical cases and step up our efforts to summarize and promote them. We also hope that all media friends will pay more attention and tell a vivid story of deepening the integrated development of the two industries.
Reporter from the Economic Reference Journal:
Revitalizing existing land use is an important way to support the expansion of capacity and quality improvement in the service industry. May I ask the Ministry of Natural Resources what results it has achieved in using existing land and vacant housing to develop the service industry, and what is the next step in breaking the implementation blockage?
Ning Zhenya, Deputy Director of the Natural Resources Development and Utilization Department of the Ministry of Natural Resources:
In recent years, in accordance with the deployment requirements of “revitalizing stocks, improving growth, and improving quality”, the Ministry of Natural Resources has abandoned the large-scale demolition and construction model to find ways to use existing land, vacant houses, and old buildings to better support the development of the service industry. It has successively issued a series of policy documents that allow flexible planning adjustments, broaden inventory disposal routes, and open up storage channels, which have achieved initial results, which are simply summarized as “two more”.
On the one hand, land security for productive services is more efficient and flexible. Through systematic mapping, classification and revitalization, we focus on promoting the redevelopment of inefficient industrial land, transformation and upgrading of idle plants, and guiding all regions to ensure the early implementation and early commencement of productive service projects, which has strongly promoted the development of new quality productivity. For example, Zhuzhou, Hunan integrates existing land resources, promotes continuous construction in an integrated manner, saves about 15% of construction costs, and creates a contiguous industrial base integrating R&D, design, production, and testing. The average efficiency of land per mu after delivery is expected to increase by more than 5 times. It can be said that space utilization efficiency and land yield efficiency have all improved markedly.
On the other hand, the supply of space in the lifestyle service industry is more inclusive and of high quality. We adapt to the new characteristics of urban development, focus on meeting people's livelihood needs, guide all regions to make more use of vacant houses and historic buildings, rationally lay out lifestyle service facilities such as community services, culture, sports, research, etc., and prioritize land use needs in people's livelihood fields such as old-age care, medical care, etc., so as to make ordinary people's lives more convenient and more comfortable. For example, the Xi'an Happy Forest Belt Area in Xi'an, Shaanxi, through planning and guidance, coordinates the renovation of old factories, old communities, and urban villages to create various consumption scenarios such as “ecology+commerce” and “culture+people's livelihood” to achieve “visiting parks on the ground, shopping malls underground, having a paradise with a baby, and having a warm memory”, which not only improved people's livelihood, but also enhanced the vitality of the city.
From these vivid examples, everyone can also feel that current planning and land policies have played a positive role in supporting the implementation of productive service industry projects and improving people's livelihood and welfare, yet judging from the information obtained in the research, there are still quite a few difficulties and blockages. To this end, we thoroughly study and implement the spirit of General Secretary Xi Jinping's important instructions on the development of the service industry, conduct in-depth research and research in accordance with the arrangements of the National Service Industry Conference, further integrate innovative planning and natural resource policies, and focus on solving difficulties and breaking through blockages.
Recently, the Ministry of Natural Resources and the State Forestry and Grassland Administration jointly issued the “Notice on Supporting the High Quality and Efficient Development of the Service Industry”, which clarifies 12 support policies to coordinate growth and inventory, promote mixed and compatible land use, enhance planning and control flexibility, optimize inventory revitalization policies, take more measures to reduce costs and increase efficiency, further enhance the supply efficiency of factors such as land, forest grass, ocean, surveying and geographic information data, and continue to improve service and strong supervision to inject new momentum into the high-quality and efficient development of the service industry. Next, we will organize and carry out publicity and interpretation, strengthen guidance and supervision, and turn these policies into concrete measures that can be implemented locally and projects can be implemented to ensure that real results are achieved.
Securities Times Reporter:
Currently, the service industry is developing rapidly in multiple scenarios and formats. What progress and results has the People's Bank of China achieved in guiding financial resources to be invested in the service industry?
Che Shiyi, Deputy Director of the Credit Marketing Department of the People's Bank of China:
In recent years, in order to accelerate the development of the service industry and support the financing of various new business formats and new service scenarios, the People's Bank of China, together with relevant departments, has introduced a series of policy measures to focus on improving financial products and services and promoting increased supply of high-quality services. It has mainly carried out the following four areas of work:
The first is to strengthen financial policy support for the service sector. Establish a financial policy system to support the private economy, boost and expand consumption, entrepreneurship and employment, etc., and issue relevant comprehensive documents to create a financial environment conducive to the development of the service industry. Focusing on service industry segments, it focuses on productive service industries such as technology services, logistics and transportation, as well as lifestyle services such as pension, cultural tourism, and sports, to support special financial support policies and products. Continuously improve financial service capabilities for micro, small and medium-sized enterprises, coordinate all types of financial resources, and meet the reasonable financing needs of a wide range of service industry operators.
The second is to play the role of a structural monetary policy tool. Make good use of structural monetary policy tools such as service consumption and pension reloans, scientific and technological innovation and technological transformation reloans, agricultural support small reloans, and private enterprise reloans to encourage and guide financial institutions to increase credit investment in the service industry. In January of this year, the People's Bank of China further optimized structural monetary policy instruments, lowered the 1-year interest rate for various types of reloans to 1.25%, increased the amount of small reloans to support agriculture by 500 billion yuan, scientific and technological innovation and technological transformation reloan amounts by 400 billion yuan, and expanded the areas of support for service consumption and pension refinancing. At the same time, fiscal and financial coordination will be strengthened, and financing costs for the service sector will be further reduced through the superposition of refinancing and fiscal interest rate discount policies. In the first half of this year, the weighted average interest rate for small, medium and micro private enterprise loans newly issued by local legal financial institutions dropped 40 basis points, or 0.4 percentage points, compared to the same period last year.
The third is to strengthen the construction of financial infrastructure services. Convenient and efficient payment services are an important aspect of improving the public service experience. The People's Bank of China continues to improve a diversified payment service system, deepen the construction of payment scenarios such as pension cafeterias and medical care, improve the environment for accepting foreign cards, and optimize foreign-related payment services. High-quality credit reporting services help the public to use performance information to show their credit and improve credit availability based on their own credit. The People's Bank of China gave full play to the credit reporting service main channel function of the basic financial credit information database and innovatively deployed a national financial flow credit information sharing platform for micro, small and medium-sized enterprises to help service industry operators rely on their own good credit to better achieve financing development. In addition, the People's Bank of China is also actively promoting a unified registration and publicity system for movable property financing, continuously improving the quality and efficiency of registration of movable property and rights guarantees such as inventory, orders, warehouse receipts, and financial leases.
Fourth, optimize financial products and services in the service industry. In recent years, the People's Bank of China has actively guided financial institutions to provide differentiated and personalized products and services around the financial needs of the service industry in multiple scenarios and business formats, and increased credit loan investment in traditional service industries such as wholesale and retail, accommodation and catering, and relied on data such as operating flow and tax payments to ease corporate capital turnover problems. In the field of culture, sports and entertainment, it focuses on specialty products such as scenic area renovation, cultural and creative product development, sports event planning, etc., and innovative project revenue pledges and cultural and creative copyright pledges. For people's livelihood fields such as old-age care and domestic service, medium- and long-term loans are provided to support the construction of old-age care institutions; active credit and loan repayment models are provided to facilitate the financing and development of small and micro enterprises in domestic service. Promote products such as intellectual property pledge loans and talent loans for science and technology service fields such as information technology services.
By the end of the second quarter of this year, the balance of medium- and long-term loans in the national local and foreign currency service industry was 76.22 trillion yuan, up 6.4% year on year. The growth rate was 1.3 percentage points higher than various loans, and the development of the financial support service industry had achieved remarkable results.
China News Agency reporter:
We are concerned that Zhejiang held a service industry conference and issued “Implementation Opinions on Promoting Capacity Expansion and Quality Improvement in the Service Industry”, which proposed building a segmented circuit around “6+4" key industries. What are Zhejiang's considerations for advancing segmentation of the circuit, and how can the next step be to strengthen the productive service industry and lifestyle service industry to achieve two-way results in improving the quality of the industry and benefiting the people?
Zhang Shuming, Deputy Director of the Zhejiang Development and Reform Commission:
The service industry has plenty of room for development and vitality. Zhejiang has built a segmented circuit due to “three active” considerations: First, to actively meet industrial needs. Zhejiang has a developed block economy and a large number of small and medium-sized enterprises. As the division of labor in the industry continues to be refined, specialized services are needed to supplement and empower them. Second, actively adapt to the rules of development. The service industry has many categories and differences. It is necessary to invest limited resources in fields with high enterprise demand and great potential for growth, so as to drive surface improvement through breakthroughs. The third is to take the initiative to seize the competitive window. The new track explodes quickly and the window period is short. Only by focusing on efforts can we seize the opportunity.
Therefore, we have established a segmented track system around the six major productive service industries and the four major lifestyle service industries proposed by the country, focusing on three dimensions.
First, seize the new track and create a “growth pole” for the service industry. Aiming at high-growth fields such as scientific and technological services, artificial intelligence, energy saving and carbon reduction, and overseas service, we focus on policy and ecology. For example, the inspection, testing and certification circuit will build a full-chain service system of “pilot research and development - testing and certification - reality training” to raise the level of specialization in the productive service industry. Energy saving and carbon reduction service track, cultivate a group of “double carbon” service providers, iterate carbon account platforms, and build 20 provincial zero carbon parks. The “New Three Types” cultural circuit launched a cultural overseas service platform to support the entire chain of online articles, online dramas, and online games. According to regulations, corporate revenue increased by 14.6% in the first half of the year. The new track has grown, and the increase in the service industry will be supported.
Second, consolidate the basic market and stabilize the “ballast stone” of the service industry. Wholesale and retail, banking services, human resources, etc. are large in size, absorb many jobs, and are strongly driven by the industry. We focus on promoting model innovation, transformation and upgrading. For example, the wholesale and retail industry accounts for more than 20% of the service industry. On the one hand, we are focusing on professional market transformation, building 50 provincial pilot markets with “one policy at a time” to promote the transformation from single procurement to integrated services. Market turnover increased 17.4% from January to August; on the other hand, the smart business district upgrade promoted new “AI+ consumption” scenarios such as the Wensan Digital Living District, and the smart consumption growth rate reached 85%. Once the basic market is stable, the service industry will be emboldened to expand its capacity and improve its quality.
Third, expand the capacity and superior services to improve the “satisfaction” of ordinary people. The construction of a demonstration zone for common prosperity revolves around high-quality development, and highlights excellent services in three directions: promoting more inclusive basic services, deepening the integrated reform of basic public services, promoting the integration of domestic service into the community, and building more than 800 convenient living circles and covering more than 1,300 communities in a quarter of an hour. Promote richer quality services, build a matrix of sporting events such as “Zhejiang BA”, polish the “Zhejiang Poetry and Painting” and “Zhejiang Performing Arts” brands, and continue to implement the spring and autumn vacation system for primary and secondary schools. Promote more accurate personalized services, promote age-appropriate transformation for people with silver hair, and promote the collaborative development of old-age services and industries; launch a “Hi Travel” platform for inbound tourism. Only when the service around the common people is good can the service industry expand its capacity and improve its quality.
Generally speaking, Zhejiang will make precise efforts to build the “Zhejiang Service” brand by segmenting the racetrack, so that enterprises can be motivated and the people can benefit.
Red Star News Reporter:
In August of this year, Shaanxi Province introduced “Certain Measures to Promote Capacity Expansion and Quality Improvement in the Service Industry”. How will the next steps be to promote the implementation and effectiveness of the relevant measures?
Zhang Zhao, Deputy Director of the Shaanxi Provincial Development and Reform Commission:
In order to thoroughly study and implement the spirit of General Secretary Xi Jinping's important instructions on service industry development, fully implement the arrangements of the National Service Industry Conference, and fully unleash the development potential of the service industry in Shaanxi Province, under the support and guidance of the National Development and Reform Commission, the provincial government issued “Certain Measures to Promote Capacity Expansion and Quality Improvement in the Service Industry” on August 11, transforming the country's requirements to “promote the expansion and quality of the service industry and promote the high-quality and efficient development of the service industry” into 15 specific implementation measures in Shaanxi. After the “Measures” were introduced, people were generally concerned about how to promote implementation and effectiveness. In this regard, we have some basic considerations, mainly putting the four “in place”.
First, institutional guarantees are in place. The first is to establish a joint conference system. The Provincial Development and Reform Commission takes the lead in coordinating the resources of industry departments, studying major issues in the development of the service industry, and promoting the formation of a work pattern of collaboration and joint management. The second is to establish a statistical monitoring mechanism. Strengthen operational analysis, improve the service industry statistical monitoring system, and better serve the decisions of the provincial committee and provincial government. The third is to improve the assessment and evaluation mechanism. Improve the multi-dimensional comprehensive evaluation index system for service industry development, implement differentiated assessments through hierarchical classification, and promote the high-quality and efficient development of the service industry.
Second, responsibilities are in place. First, leaders take the lead in implementing it, and provincial leaders take the lead in scheduling and supervising the tasks of expanding capacity and improving the quality of the service industry in the field they are responsible for. The second is to implement departmental responsibilities. The relevant departments and units at the provincial level carry out the work according to the division of responsibilities, inventory and project implementation, and the Provincial Development and Reform Commission regularly reports on the progress of the work. The third is to implement the city's responsibilities. Xi'an City gives full play to its exemplary driving role. Other urban areas build on the local industrial base and development reality, give full play to their comparative advantages, and refine and improve ideas and measures to promote the development of the service industry.
Third, policy support is in place. The first is to strengthen financial support, innovate and introduce loan risk compensation mechanisms for service enterprises, cultivate the “Qin Service Loan” brand; launch a social security science and technology innovation fund, and promote new models such as green finance and investment and loan linkage. The second is to strengthen financial support, give full play to the guiding and leveraging role of financial resources, and introduce 17 provincial fiscal policies to support the integrated development of advanced manufacturing and modern service industries, expansion of application scenarios, and the agglomeration development of the service industry.
Fourth, environmental optimization is in place. The first is to create a relaxed entry environment, strictly implement the requirements for building a unified national market in the service sector, and further eliminate hidden restrictions on the service industry. The second is to create a convenient service environment, promote the implementation of “do one thing efficiently”, and improve the quality and efficiency of government services. The third is to create an active market environment, strengthen public opinion publicity, clear channels for reflecting claims, making suggestions, and participating in decisions, and provide full guarantees for all types of business entities to participate in market competition.
Southern Metropolis Daily Reporter:
The new business format service industry puts forward new requirements for land use models. May I ask the Ministry of Natural Resources, what are the next policy arrangements for mixed land use, flexible land supply, etc., and which service industry projects will focus on safeguarding land use requirements?
Ning Zhenya, Deputy Director of the Natural Resources Development and Utilization Department of the Ministry of Natural Resources:
As you mentioned, the new service industry generally has the characteristics of integrated business formats and complex functions. There are both R&D offices, commercial facilities, and lifestyle services on the same plot, making it difficult to adapt the traditional single-use land use model. To this end, we have innovated and enriched the planning and land policy toolbox, and clarified differentiated support policies in the issued “Notice” to guarantee the actual needs of land used for different types of service industry projects.
The first is to promote mixed, complex and compatible land use to “expand” the productive service industry. We promote the mixed layout and mixed use of land for the service industry and industrial land, guide municipal and county natural resources authorities to improve the positive and negative lists of mixed land, control rules, and control requirements for the ratio of various uses, and guide the productive service industry to gather in industrial parks. In particular, it actively adapts to the characteristics of the new business format service industry, and clearly supports the maximum compatibility ratio of industrial land construction area from 15% to 30%. On the basis of existing policies supporting 15% of administrative offices and living service facilities, it can also be compatible with 15% productive service industries and industrial neighborhood centers. The additional portion is used to support the development of new business formats such as scientific research and development pilot testing, inspection and testing, modern logistics, supply chain finance, etc., to better promote the integrated development of the productive service industry and advanced manufacturing industry.
The second is to optimize control rules to “improve the quality” of the lifestyle service industry. We are improving the planning license exemption list for micro-renewal projects such as community public services, improving the five-year transition policy for the conversion of existing space use, promoting short-term use of vacant land, fully guaranteeing the space needs of residents' lifestyle services such as services, old-age care, health, etc., and supporting the integrated development of cultural tourism, sports and business. Improve people's living space and increase the proportion of urban green space for supporting facilities such as rest, fitness, and parking to 8%. Optimize land management for service industries outside urban development boundaries to better support the development of new business formats such as residential care for the elderly, ecological experience, forest rehabilitation, motorhome camping, and yacht sea fishing.
The third is to strengthen the allocation of natural resource elements to “reduce costs and increase efficiency” for the development of the service industry. One-stop approach to reducing land acquisition costs. We have improved the price formation mechanism and implemented multiple supply methods such as long-term leasing, leasing first, and flexible tenure sales. Business entities can make flexible choices according to regulations, and at the same time support “belt plan” sales without affecting fair competition in the market. For those using underground space to develop the service industry, a downward land price support policy is implemented. The other is to improve the efficiency of the supply of factors in the service industry. Promote the expansion of “standard land” supply from industrial land to land for productive service industries, support the overall supply or joint bidding of multiple industrial land plots around the industrial chain, and also support the combined supply of various types of natural resource assets within the same space, so that operators can improve their sustainable operation capabilities.
In the next step, we will thoroughly implement the deployment requirements of the Party Central Committee and the State Council, take the initiative to provide advanced services around the new business format and the new needs of the service industry, and continue to make comprehensive efforts in terms of spatial coordination, policy optimization, factor guarantee, approval services, and operational support, and strive to hand over new answers to support the expansion and quality improvement of the service industry.
21st Century Economic Report Reporter:
There are many micro, small and medium-sized enterprises in the service industry, and they generally face the problem of asset-light financing difficulties. What are the next policy arrangements for the People's Bank of China to support unblocking financing channels for service industry operators?
Che Shiyi, Deputy Director of the Credit Marketing Department of the People's Bank of China:
The People's Bank of China earnestly implements the decisions and arrangements of the Party Central Committee and the State Council to promote capacity expansion and quality improvement in the service industry, leading eight ministries and commissions to study and formulate the “Guiding Opinions on Financial Support for the Expansion and Quality Improvement of the Service Industry”. This guidance was officially published on the official website of the People's Bank of China yesterday. The document focuses on clarifying policy requirements for financial support to the service industry from four dimensions, thereby speeding up the construction of a financial services system adapted to the high-quality development of the service industry.
The first is to strengthen capacity building in the financial support services industry. The “Guiding Opinions” propose to push financial institutions to transform the traditional asset-heavy financing support concept, focus on solving the asset-light financing problems of micro, small and medium-sized enterprises in the service industry, clearly require financial institutions to improve pledge financing mechanisms such as intellectual property rights, and enhance their ability to pledge and lend with intangible assets. Establish a risk assessment and differentiated pricing system covering the entire life cycle in response to the characteristics of the service industry such as small size and light assets. Focus on the business characteristics and capital needs of service industry operators, innovate financial products and services, and provide good credit support.
Second, they focus on specific areas of the productive and lifestyle services industry, each focusing on providing good financial support. The service industry has many industry segments and differences in characteristics. The “Guiding Opinions” emphasize that financial institutions should identify key support areas for the service industry based on their own strategic positioning and resource endowments, form a differentiated financial services pattern, and not require “big and comprehensive” comprehensive support. National banks should make full use of their capital scale and branch support advantages, and independently choose 3-5 key directions to strengthen financial supply around major national strategies and weak links in the service industry. Local legal banks should stick to their position of serving the local community, focus on 1-2 industries according to the local service industry base and future development plans, and develop financial products adapted to regional characteristics. At the same time, it focuses on key areas of the productive services industry and lifestyle services industry, and makes targeted financial supply arrangements separately.
The third is to strengthen and improve the financial services industry. As an important part of the service industry, the financial industry itself should also strengthen capacity building and improve service levels. The “Guiding Opinions” emphasize the need to continuously improve payment services and promote the construction of payment facilitation. Improve the credit reporting service system. Steadily promote a high level of financial openness and support enterprises to “go global”. Strengthen the protection of financial consumption and investment rights.
Fourth, strengthen policy incentives and organizational guarantees. The “Guiding Opinions” suggest strengthening fiscal and financial collaborative incentives, making good use of policy tools such as service consumption and pension refinancing, and working in the same direction as fiscal policies such as financial interest rates, guarantees, and risk-cost sharing to jointly provide strong support for promoting the expansion and quality of the service industry.
In the next step, the People's Bank of China, together with relevant departments, will continue to strengthen financial, fiscal, and industrial policy coordination, guide all branches and financial institutions of the People's Bank of China to accelerate the detailed implementation of the “Guiding Opinions” measures, continuously improve the pertinence, adaptability and effectiveness of financial services, and better support the expansion and quality of the service industry.
Zhejiang Daily Chao News Reporter:
The digital economy is a characteristic feature of Zhejiang. The “Implementation Opinions” of the service industry proposed speeding up the digital and intelligent development of the service industry. What progress and results has Zhejiang achieved in this regard, and how will it promote the digital and intelligent transformation of the service industry next?
Zhang Shuming, Deputy Director of the Zhejiang Development and Reform Commission:
Zhejiang is making every effort to build a highland for artificial intelligence innovation and development. The results of promoting digital intelligence in the service industry are mainly reflected in three aspects: enterprise activity. According to artificial intelligence regulations, there are more than 2,000 core enterprises, forming new quality enterprises such as “Six Dragons” and “New Eight Jun” in Hangzhou, bringing together about 70% of the country's leading MCN institutions, and building 117 “one-person company” (also known as OPC) communities. The platform has a high energy level, built artificial intelligence pilot bases in 6 countries, and has leading digital economy platforms such as Ali and NetEase. Since this year, corporate revenue has maintained double-digit growth in software and information technology service regulations. Application scenarios are new. Digital intelligence technology is rapidly penetrating various fields of the service industry. For example, the “Safe Clinic” medical smart device was unveiled at the World Health Assembly, and the “World Yiwu” commercial and trade model has been used more than 1 billion times.
Digital intelligence is a common direction for the development of segmented circuits in the service industry, and we will continue to work in three areas:
The first is to stick to scenario guidance to make transformation more directional. Promote the digital and intelligent transformation of the service industry and settle into actual business scenarios. There are three main things: nurturing scenarios, focusing on the fields of modern commerce, smart logistics, old-age care, etc., and building the “New Scenes in Zhejiang” brand, and launching more than 150 new scenarios every year. Promote docking, rely on the “Zhejiang Li Office” to create a unified platform for scene docking, and promote the construction of the first batch of 20 state-owned enterprise service industry open scenarios. Set a benchmark, actively lay out and build high-level pilot service bases, and create a number of “AI+ service industry” benchmark scenarios, so that enterprises can learn from and implement.
Second, focus on empowering enterprises to make transformation more motivated. Small and medium-sized enterprises account for a high proportion of enterprises in the service sector, and the biggest obstacle to transformation is “they can't turn around, they don't dare to turn around”. We will promote hierarchical classification: play the leading role of leading enterprises, support leading enterprises in the industry to develop general models and vertical models in the service sector, link digital commercial enterprises through provincial data groups, and promote the sinking of data elements. Promote small and medium-sized enterprises to dare to transform, promote “small, quick and easy” solutions, support first-edition software applications, reduce enterprise transformation costs, and cultivate 100 artificial intelligence service providers and 60 digital merchants in Zhejiang by the end of the year. Support the OPC ecosystem, build more than 150 OPC communities, implement flexible supervision, and accelerate the construction of an open source system with Zhejiang characteristics.
The third is to strengthen platform links to make transformation more supportive. Highlight three directions: upgrading the platform economy, cultivating vertical e-commerce platforms, promoting “platform+industry” two-way empowerment, guiding platform enterprises to open up data resources, and continuing to polish the “gold business card” of the platform economy. The professional market is renewed, supports the digital transformation of the entire market link, creates carriers such as shared live broadcast rooms, and brings AI capabilities to every merchant. The exhibition links resources, and relies on the Wuzhen Summit, Yunqi Conference, Digital Trade Fair, etc., to promote accurate connection between technology supply and service demand, and effective connection between results display and scene implementation.
Zhejiang will continue to promote the digital and intelligent transformation of the service industry to help form more new business formats and models.
Development and Reform News Reporter:
Recently, the “National Women's Domestic Service Vocational Skills Competition” was held in Shaanxi, as well as a series of top international volleyball events. What are Shaanxi's next considerations in promoting the development of the lifestyle service industry?
Zhang Zhao, Deputy Director of the Shaanxi Provincial Development and Reform Commission:
From September 1 to 6, the 2026 Asian Beach Volleyball Championships and Los Angeles Olympic Qualifiers will be held in Shangluo, Shaanxi. From September 3 to 5, the 2nd National Women's Domestic Service Vocational Skills Competition was held in Xi'an, Shaanxi. From September 19 to 23, the 13th Silk Road International Film Festival was held in Xi'an. The 12th Silk Road International Art Festival will also meet you in October this year. Everyone is welcome to participate in related activities in Shaanxi. The holding of these events not only promoted the high-quality and efficient development of the lifestyle service industry, but also greatly enriched the quality of life of the people of Sanqin. In the next step, we will focus on developing the lifestyle service industry from four aspects.
The first is to improve the quality of domestic service supply. We will use the “Dongfeng” of the Women's Domestic Service Skills Competition to quickly issue “Certain Measures to Promote the High-Quality Development of the Domestic Service Industry in Shaanxi Province”, anchor the goals of improving quality, expansion, efficiency, and benefit the people, promote standardization, branding, professionalization, digitalization and standardization of the domestic service industry in an integrated manner, improve industry governance, talent cultivation, policy support and market system, develop “one store, one morning”, and complete “one dish, one repair”, serve “one old, one small”, and “clean up and clean” the layout of the domestic service industry. Contract, standard intelligence, professional brand transformation.
The second is to promote the comprehensive development of old-age care services. Support vocational colleges and universities to establish services related majors such as smart health and old-age care services and management, and infant and child care services and management. Encourage the deep integration of the pension industry with advanced manufacturing, cultural tourism and leisure, and build about 10 Yinfa Economic and Industrial Parks. By issuing electronic vouchers, the moderately disabled elderly are supported to purchase home, community, and institutional care services. Actively promote kindergartens that are in a position to do so to develop childcare services for 2 to 3 year olds. By the end of the year, 5,000 new inclusive nurseries will be added, and the enrollment rate will increase by 1.1 percentage points.
The third is to promote the popularization and inclusiveness of health services. Accelerate the construction of close medical consortia and support the promotion of personalized family doctor contract services. Improve the four-level mental health and mental health service system at the provincial, municipal, county and township levels, implement free screening programs for “two cancers” for urban and rural school-age women, and manage the health of pregnant women and children aged 0-6. Establish a grass-roots traditional Chinese medicine service network integrating preventive care, disease diagnosis, treatment and rehabilitation, and build 200 flagship traditional Chinese medicine clinics during the year.
Fourth, diversify the supply of cultural tourism and sports services. Improve themed tours such as cultural relics, intangible heritage, poetry, and red culture, and deepen the “Follow Food, National Trends, Performing Arts, and Poetry Tour to Shaanxi” brand promotion activities. Accelerate the development of “hot” fields such as the competition economy, ice and snow economy, and the outdoor sports industry, promote sports events into scenic spots, neighborhoods, and business districts, focus on developing high-value-added business formats such as competitive performances and sports brokerage, and continuously optimize the internal structure of the sports service industry.
China Daily Reporter:
General Secretary Xi Jinping gave important instructions on the development of the service industry, stressing the need to cultivate more “Chinese service” brands. 2027 coincides with the 10th anniversary of the establishment of China Brand Day. What are the current results of brand building in China? What are the next job considerations?
Li Chunfang, Deputy Director of the Industrial Development Department of the National Development and Reform Commission:
This reporter friend mentioned China Brand Day. Let me first tell you about China Brand Day activities over the years. The National Development and Reform Commission and relevant departments will focus on hosting the China Brand Fair and the China Brand Development International Forum on China Brand Day from 2018 to 2024. In the past two years, we have explored and innovated the format of the China Brand Day event. Together with the State Administration of Radio, Television, and the Ministry of Culture and Tourism, we have launched the “Brand China” series of short video campaigns and the “Travel with the Brand” campaign to promote the normalization of supply and demand matchmaking activities in more than 20 provinces, including Chongqing, to promote high-quality development of the industrial chain through brands, and the social response has been good.
Various departments in various regions have achieved remarkable results by using the “China Brand Day” campaign as an important vehicle to further promote brand building in China. Over the past ten years, brand awareness has been deeply rooted in the hearts of the people. The social atmosphere of valuing the brand, respecting the brand, and caring for the brand is getting stronger. Over the past ten years, the brand value has steadily increased. The results of follow-up research by international consulting agencies from 2017 to 2025 show that the total value of “China's 500 Most Valuable Brands” is growing at an average annual rate of more than 13%. Among the top 1000 brands in the world, China's brand value ranks second in the world. Over the past ten years, brand competitiveness has continued to improve. In traditional fields such as home appliances and textiles, high-end segmented brands are competing; in emerging fields such as new energy vehicles and physical intelligence, high-quality independent brands are rising at an accelerated pace. According to a report published by a third-party research institute, the global net trust of Chinese brands has risen rapidly, increasing by 12 percentage points in 2025 compared to 2024; more than 85% of consumers prefer to choose domestic trendy brands.
Next year marks the 10th anniversary of the establishment of China Brand Day. Standing at a new starting point, brand work is gradually shifting from “expanding influence” to “going deeper and more practical”. We thoroughly implement the spirit of General Secretary Xi Jinping's important instructions and give full play to the important role of brands in enhancing industrial competitiveness and promoting high-quality economic development. On the one hand, cultivate more “China Service” brands as an entry point to consolidate brand work. Work with relevant departments to formulate and implement a series of special actions in terms of brand matrices, evaluation dimensions, implementation paths, policy systems, etc., and actively establish a policy support system for the entire life cycle of the brand. On the other hand, brand activities are integrated into daily work to continuously enhance participants' sense of experience and gain. Launch brand experience sites in batches, launch “small but beautiful” and “small but fine” brand activities, strengthen brand building services, create brand special programs with CCTV and other media, form joint brand communication efforts, and continue to enhance the international influence of the “Made in China” and “China Service” brands.
We will join hands with friends from all walks of life to organize a series of events for the 10th anniversary of the establishment of China Brand Day.
This article was selected from the WeChat account of the “National Development and Reform Commission”. Zhitong Finance Editor: Xu Wenqiang.