Italy Closes Probe on P&G Over Hair Removal Device Marketing

04:50 AM EDT, 09/25/2026 (MT Newswires) -- The Italian Competition Authority wrapped up its investigation into Procter & Gamble (PRG.F), or P&G, after the company committed to changing the marketing campaign for its Braun Skin i-Expert IPL hair removal device. The US consumer goods group pledged to remove claims of the device delivering results that will last two years from all forms of advertising, according to a Friday notice. P&G also extended the full refund guarantee for the return of the product until Dec. 31 from June 30. P&G's commitments became binding with the close of the investigation.