There have also been some new changes in the mooncake market this year. In addition to traditional Cantonese-style and Soviet-style mooncakes, more agricultural products with unique regional characteristics are added to the filling, bringing consumers more new taste buds. In Zhuzhou, Hunan, Baiguan loofah, a specialty agricultural product of the “National Geographic Indication Certification”, is now processed into a delicate vegetable freeze-dried powder and blended into the mooncake topping in proportion. It became an “influencer model” for Mid-Autumn Festival just a week after it went on sale; Chengdu, Sichuan has captured many diners with Sichuan-style mooncakes such as hot pot beef and lantern beef mooncakes. While satisfying consumers' taste buds, healthier mooncakes, such as low sugar and low oil, have also become the pursuit of consumers this year. According to e-commerce platform data, searches for “low-sugar mooncakes” increased 320% year over year, and 73% of consumers will go through the ingredient list when purchasing, giving priority to low-sugar, zero-added mooncakes. According to market research data, it is estimated that the overall size of China's mooncake market will reach 29 billion yuan this year, and consumer demand has already shifted from traditional “just needed for the holidays” to “quality enjoyment.”

There have also been some new changes in the mooncake market this year. In addition to traditional Cantonese-style and Soviet-style mooncakes, more agricultural products with unique regional characteristics are added to the filling, bringing consumers more new taste buds. In Zhuzhou, Hunan, Baiguan loofah, a specialty agricultural product of the “National Geographic Indication Certification”, has now been processed into a delicate vegetable freeze-dried powder and blended into the mooncake topping in proportion. It became an “influencer model” for Mid-Autumn Festival just a week after it went on sale; Chengdu, Sichuan has captured many diners with Sichuan-style mooncakes such as hot pot beef and light shadow beef mooncakes. While satisfying consumers' taste buds, healthier mooncakes, such as low sugar and low oil, have also become the pursuit of consumers this year. According to e-commerce platform data, searches for “low-sugar mooncakes” increased 320% year over year, and 73% of consumers will go through the ingredient list when purchasing, giving priority to low-sugar, zero-added mooncakes. According to market research data, it is estimated that the overall size of China's mooncake market will reach 29 billion yuan this year, and consumer demand has already shifted from traditional “just needed for the holidays” to “quality enjoyment.”