Viant expands Direct Access to enable deal-based CTV buying across major publishers

PUBT · 1d ago
Viant expands Direct Access to enable deal-based CTV buying across major publishers
  • Viant Technology expanded its Direct Access CTV supply-path product to support private marketplace and programmatic guaranteed deals.
  • Rollout is live across major CTV publisher platforms, covering 94% of programmatic demand, based on Jounce Media data.
  • Expansion extends Viant’s fee-free direct buying model to deal-based transactions, aiming to lift working media and improve supply transparency.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Viant Technology Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260924512386) on September 24, 2026, and is solely responsible for the information contained therein.