Zi Fuyu (02420) signed a digital system construction service contract and signed an Amazon DSP advertising agency service contract

Zhitongcaijing · 1d ago

Zhitong Finance App News, Zibuyu (02420) announced that on September 24, 2026, Zhejiang Zibuyu signed a digital system construction service contract with Hangzhou Shuzhi. Zhejiang Zibuyu appointed Hangzhou Shuzhi to provide digital system construction, technology development and related technical services. The service period is from September 24, 2026 to September 23, 2027 (including the first and last two days), with a total development and technical service fee of RMB 3.8 million.

On September 24, 2026, Zibuyu Hong Kong signed an Amazon DSP advertising agency service contract with Hangzhou Shuzhi. Zibuyu Hong Kong appointed Hangzhou Shuzhi to provide Amazon DSP advertising agency services. The service period is from September 24, 2026 to September 23, 2027, with an annual limit of RMB 3 million.

The board of directors believes that the signing of the Amazon DSP advertising agency service contract between Zihuyu Hong Kong and Hangzhou Shuzhi will bring the following benefits to the Group:

(i) Hangzhou Digital Textile has been serving the company for a long time. It has always provided the company with digital system construction and advertising operation services, and has a deep understanding of the company's operating model, brand positioning and business requirements. This DSP advertising cooperation will help to coordinate and optimize the company's overall advertising strategy and enhance the Group's overall marketing efficiency and return on investment.

(ii) Hangzhou Digital Textile is also building a digital operation system for the company. DSP advertising data can be connected to the Group's internal systems to form a closed loop of data across the entire link from advertising to sales conversion. This is a synergy effect that is difficult for independent third-party service providers to achieve.

(iii) Compared with independent service providers that have cooperated with the Company, the service rates and advertising rebate policies provided by Hangzhou Digital are superior to those offered by independent third parties and have comprehensive cost advantages.