Changes in US stocks | Joining hands with Meta to promote AI shopping, Shopify (SHOP.US) rose nearly 14% in two days

Zhitongcaijing · 1d ago

The Zhitong Finance App learned that on Tuesday, Shopify (SHOP.US) continued to rise. As of press release, the increase was about 7%, up nearly 14% in two days. According to the news, Shopify announced that it has reached an in-depth cooperation with Meta's personal AI assistant Muse to enable AI-driven “proxy autonomous checkout” in all Shopify stores that support Shop Pay, so that users can complete product search, purchase, and payment in the Muse conversation interface. Relying on the Universal Commerce Agreement (UCP) and Shopify Catalog, this integration allows users in the Meta ecosystem to complete Shop Pay checkout without having to go to the merchant's website, which is seen as an important step in increasing conversion rates and reshaping the e-commerce and payment ecosystem.

Rohit Mishra, vice president of products at Shopify, pointed out that these AI agents do not face the same cognitive challenges as humans; they have richer background information and can find the products they need more quickly, thereby greatly improving transaction efficiency.